Printing/Advertising Efficiencies
Helzberg Diamonds is Taking Steps to Make Catalog Mailings More Efficient
Helzberg Diamonds publishes and mails a catalog to support our seasonal
business.
Database Management
We use a sophisticated database management system to minimize wasted
mailings.
We have also invested in software programs that allow us to target catalog
mailings, and use the United States Post Office's National Change of Address (NCOA)
service five times each year to ensure that our mailing lists are accurate and
contain no duplicate names or undeliverable addresses, as well as reducing
overall mail quantities by taking steps to better target welcoming recipients.
We also aggressively follow-through on "do not mail" requests and
cross-reference our database against lists that indicate the home is no longer
occupied.
We offer Web-based shopping for our customers who prefer the convenience of
shopping and/or researching from home.
An electronic version of our catalog is available on Helzberg.com that enables
customers to read and even "turn the pages" of our catalog on their
computers versus a printed copy. This allows customers the convenience of
viewing a catalog in a format that serves their needs while reducing its
environmental impact.
If you wish to view an electronic versions of our catalogs, please
click here
