Helzberg Diamonds® Makes Moments Sparkle – More than 270 "Sparkle the Bears™" delivered to Children’s National Medical Center

On Monday, December 17, Helzberg Diamonds donated more that 270 "Sparkle the Bears" to the children’s National Medial Center, adding additional sparkle to their holidays. Customers visited eight area Helzberg Diamonds locations the first week in December to purchase and donate "Sparkle the Bear" to give to the children at Children’s National. Redskins Cheerleaders joined the effort by making in–store appearances on Saturday, December 8, to help collect the bears.

Kansas City, MO- December 19, 2007 --- Helzberg Diamonds has been making moments sparkle for more than 90 years. And on Monday, December 17, they continued the tradition by donating moe that 270 "Sparkle the Bears" to the children at Children's National Medical Center, adding additional sparkle to their holidays.

"With exceptional community partners like Helzberg Diamonds, we're able to provide a fun and exciting environment for our children, one similar to what they would find at home," said Katie Ahrens, Team Leader for Volunteer Services at Children's National. "The bears will be a great suprise for every child needing a furry friend to snuggle with as they recover from surgery."

Customers visited eight area Helzberg Diamonds locations the first week in December to purchase and donate "Sparkle the Bear" to give to the children at Children's National. Each customer had the opportunity to write and attach a holiday wish for the children. The Washington Redskins Cheerleaders joined the effort by making in–store appearances on Saturday, December 8, to help collect the bears.

"The holidays are such a special time for everyone, so we wanted to provide some extra cheer to the children having to spend their holidays in the hospital," said Sam Varney, Regional Manager for Helzberg Diamonds. "We are thrilled to partner with Redskin Cheerleaders and Children's National Medical Center to make this a memoriable holiday season."

Profits from each "Sparkle the Bear" sales are donated through Jewelers for Children (JFC) to children charities, including Make-A-Wish, St. Jude's Childrens Research Hospital, Elizabeth Glaser Periatric AIDS Foundation and Autism Speaks among others.

Helzberg Diamonds takes pride in being a Kansas City company since 1915. With a 90 plus year heritage as a fine jewelry retailer offering exceptional value, personal customer service, exclusive designs and timeless jewelry such as the Helzberg Diamond Masterpiece™, Helzberg Diamonds has over 260 stores nationwide and is part of the Berkshire Hathaway, Inc. (NYSE symbol BRK/B) family of companies. For the locations of Helzberg Diamond Stores nearest you, call 800-HELZBERG (800-435-9237) or helzberg.com.

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