Helzberg Diamonds Launches Ratings and Reviews™ from Bazaarvoice

Customized implementation brings the customer voice into the online shopping experience at www.helzberg.com; 42% of all products online have reviews and 97% are rated 4-stars or higher

Auston, TX- December 10, 2007 --- Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today announced that Helzberg Diamond has launched Ratings & Reviews. Helzberg Diamonds, a recognized name in the fine jewelry business since 1915, now allows its loyal customers to share their experiences and opinions on thousands of fine jewelry products on www.helzberg.com to ensure that shoppers make more informed and rewarding purchase decisions.

"Diamonds and fine jewelry are usually high consideration purchases, and consumer ratings and reviews are an excellent way to help shoppers feel more confident in their online purchases," said Monica Wilkens, Director of Marketing at Helzberg Diamonds. "We are excited about building a community of loyal customers on the Helzberg site, and are impressed with the response we’ve seen so far from our customer base. It’s very exciting for us to see shoppers sharing their opinions and helping each other make the best decisions about what products are right for them."

Helzberg Diamonds selected Bazaarvoice for its superior technology, community moderation, analytics, and reporting. The company added Ratings and Reviews to improve the online shopping experience and worked closely with Bazaarvoice’s Community Services team to maximize the impact of consumer-generated content across marketing and merchandising initiatives.

Wilkens continued, "After evaluating all of our options, we selected Bazaarvoice for their superior technology and impeccable community moderation. Further, we knew that the Bazaarvoice services team would work closely with us to ensure we were leveraging content from customer reviews in our mulit-channel marketing and merchandising efforts."

Helzberg Diamonds launched Bazaarvoice Ratings and Reviews in July 2007. The customized Ratings and Reviews implementation, which included the use of diamond ratings instead of the standard stars, as well as product rating dimensions such as "quality" and "appearance," was completed in less than 4 weeks. Helzberg Diamonds customers quickly embraced the opportunity to provide their opinions, and today 42% of all their products have been reviewed. Further, 97% of all products have received a rating of 4 or higher.

"Helzberg Diamonds is one of the most respected brands in fine jewelry, and we are pleased they have selected Bazaarvoice as their partner for user-generated ratings and reviews," said Brett Hurt, founder and CEO of Bazaarvoice. "We have found that retailers with high consideration purchases benefit greatly from authentic customer opinions, and the bottom line increases as a result. We look forward to continuing to work closely with Helzberg Diamonds to ensure that their customers enjoy a better shopping experience, and that they are able to leverage ratings and reviews across all their multi-channel marketing initiatives."

Helzberg Diamonds takes pride in being a Kansas City company since 1915. With a 90 plus year heritage as a fine jewelry retailer offering exceptional value, personal customer service, exclusive designs and timeless jewelry such as the Helzberg Diamond Masterpiece™, Helzberg Diamonds has over 260 stores nationwide and is part of the Berkshire Hathaway, Inc. (NYSE symbol BRK/B) family of companies. For the locations of Helzberg Diamond Stores nearest you, call 800-HELZBERG (800-435-9237) or helzberg.com.

About Bazaarvoice

Bazaarvoice offers outsourced technology, services, analytics, and expertise to help companies enhance the online shopping experience with social commerce applications that drive sales. Bazaarvoice Ratings & Reviews™ and Ask & Answer™ deliver immediate success by minimizing implementation risk and maximizing the strategic impact of user-generated review content through complete customization, deep integration, community management, advanced analytics, search engine optimization, and syndication across the Web and to offline channels.

Bazaarvoice was named a Red Herring Top 100 company in 2006 and received the 2006 ClickZ Marketing Innovation of the Year award. Bazaarvoice currently serves over 150 eCommerce leaders including Bass Pro Shops, Dell, Macy’s, Overstock.com, PETCO, QVC, Sears, and ZipRealty. The company has headquarters in Austin, TX and offices in London, UK. For more information, please visit the company’s Web site at www.bazaarvoice.com or email info@bazaarvoice.com.

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