Our History


Helzberg Diamonds was founded over 90 years ago, and since day one we've dedicated ourselves to delighting our customers with superior service and high-quality jewelry. That's because we understand how special it is to buy fine jewelry - and we want you to treasure the experience for years to come.

1915

Morris Helzberg opened his first store.



1930

Helzberg developed the Certified Perfect Diamonds Program - diamonds that the jewelry industry labeled as perfect under 10 power magnification.



1948

Helzberg opened Helzberg's House of Treasures on the Country Club Plaza in Kansas City. The store was built on three levels and sold fine china and silver in addition to jewelry.



1959

Helzberg operated 15 stores in six markets, along with a mail order division.



1967

Shirley and Barnett Helzberg, Jr. were married and the I Am Loved® button was born.



1970s

Helzberg pursued an aggressive expansion plan, opening on average three new malls stores per year and operating 42 stores in 16 states by the end of the decade.



1990

Helzberg enters the 90s with 101 stores in 22 states.



1995

Warren Buffett purchased Helzberg Diamonds.



1996

Helzberg launched an eCommerce site – helzberg.com



1999

Helzberg grew to 200 stores



2009

Hired Beryl Raff as Chairman and CEO



2010

With more than 230 stores and helzberg.com, Helzberg became the first nationwide jeweler to qualify for membership in the American Gem Society.