About Us
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| 1970-1979 |
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Our Story
1970-1979
Helzberg Diamonds began an aggressive expansion plan during the 70's. The
emphasis remained on treating customers and sales associates with respect, as
was the company tradition outlined in the Helzberg Customer Bill of Rights.
Helzberg Diamonds continued to respond to even the smallest customer wishes. The
debut in the 70's of a new store design made the Helzberg Diamonds stores more
inviting to customers who might otherwise be intimidated by a diamond jewelry
store.
THE HELZBERG CUSTOMER BILL OF RIGHTS
The right to expect polite service
The right to expect Helzberg personnel to be knowledgeable about their
merchandise
The right to exceptional value
The right to a full refund within 90 days
Changes in merchandising and store design during the 70's were important to
the maturity of Helzberg Diamonds as a national retailer, operating 42 stores in
16 states.
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