Our Story
1990-1999
The
90's have seen the most aggressive expansion and exciting changes in our
company's history. In addition to opening new Helzberg Diamonds stores at an
unprecedented pace, a decision was made to venture out of malls to create a much
bigger store, and a different name for these new freestanding superstores was
selected: JEWELRY3, with three times the selection of any mall jewelry store.
The first five years of JEWELRY3 revealed that the public accepted the
freestanding store format. However, to build on our successes and to fully
communicate the heritage of one company, it was decided to put the Helzberg
Diamonds name on the freestanding stores, too.
With Jeff Comment in place as a guiding force, Barnett Helzberg Jr. began to
consider retirement, but first he wanted to ensure that his family's three
generation business would continue to enjoy financial stability. A chance
meeting on the streets of New York with Warren Buffett, chairman of Berkshire
Hathaway Inc., provided the perfect solution.
Barnett Jr. announced the sale and retired, knowing that the additional
financial security and philosophies offered by the parent company would enable
growth without sacrificing the legacy of the Helzberg Diamonds traditions.
Helzberg Diamonds is historically a name you can depend on to stand behind its
merchandise, for unsurpassed customer service, and for exceptional value now and
into the 21st century
