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Our I Am Loved® jewelry collection celebrates the three simple words that have the power to change the world. Show someone they’re loved with a beautiful piece of heart jewelry from the unique Helzberg Diamonds I Am Loved® jewelry collection.
Barnett & Shirley Helzberg
It all started when Shirley Bush agreed to become Barnett Helzberg Jr.'s wife. From that moment on he knew he was loved, and wanted to share it with the world. "I Am Loved®" quickly went from a slogan to a button to a worldwide phenomenon. Four decades later, Shirley and Barnett are still going.