It is a feeling you never want to end. Filled with hope and promise. Strong enough to stand the test of time. Mark your enduring love with the beauty and strength of a platinum engagement ring or wedding band. Never changing, never fading, it is the ultimate symbol of your lifelong commitment to each other.
It all started when Shirley Bush agreed to become Barnett Helzberg Jr.'s wife. From that moment on he knew he was loved, and wanted to share it with the world.
"I Am Loved®" quickly went from a slogan to a button to a worldwide phenomenon. Four decades later, Shirley and Barnett are still going
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