Privacy Policy


When making a personal and meaningful purchase, you shouldn't have to worry about your privacy. That's why Helzberg Diamonds guarantees the privacy of all your information - from your credit card information to your address to your purchase history. It is our policy not to rent our mailing list to anyone or any company - without exception!

We may use customer information for our own marketing and promotional purposes from time to time. If at any time you would like us to delete your registration information, feel free to contact us at Please be sure to include your email address, password, full name and address.

Information We Collect and How It's Used

At Helzberg Diamonds, we collect customer information to make your online shopping experience stress-free and enjoyable. We respect your privacy, and we assure you that we will maintain and use this information responsibly.

Helzberg Diamonds is a member of the Direct Marketing Association and has committed to the association's Privacy Promise, which includes the following principles:

  • Provide customers with notice of their ability to opt out of information rental, sale or exchange with other marketers.
  • Honor your request as a customer not to share your information with other marketers.
  • Honor your request not to receive mail, telephone or other solicitations from the company.
  • Use The DMA's Mail Preference Service and Telephone Preference Service, two national name-removal services for consumers who wish not to receive mail or telephone offers at home.

Jeweler's Vigilance Committee

Helzberg Diamond Shops, Inc. is a registered member of The Jewelers Vigilance Committee. JVC was founded in 1912 as an industry funded, self-regulatory organization to foster ethics and integrity in the jewelry industry. JVC has since grown into the legal arm of jewelry industry and continues to advance legal compliance and ethical practices in the trade.

Personal Information

Domain Names

When a visitor comes to our web site, our web server recognizes only the visitor's domain name, but not the email address. This means that we can track visits to our site, while visitors remain anonymous.

General Browsing

Helzberg Diamonds gathers navigational information about where you go on our web site so we can determine which areas of our site are most visited. This helps us to improve the quality of your online shopping experience by recognizing and delivering more of the features, services and products you prefer. Additional non-personally identifiable information (domain type, browser version, service provider, IP address) may be collected which will provide information regarding your use of our web site.


Helzberg Diamonds uses a browser feature known as a cookie which assigns a unique identification to your computer. We use cookies to help us make our site more responsive to your needs, while delivering a more personalized online experience. In addition, cookies help us track the items you place in your shopping bag and to keep track of where you are on the site during your visit. We do not use cookies to gather any personal information. A cookie may also be used to keep track of the Helzberg Diamonds stores nearest you if you provide us with your zip code.

Other Information We Collect

When you purchase a product on our site, we ask you for the following information: name, address, phone number, e-mail address and credit card information. This information is used to process your order. If necessary, we might use this information to contact you for help when we are processing an order. All information we collect from you is stored in a secure database. We do not rent or share this information with anyone.

Email Updates

Helzberg Diamonds collects email addresses which are voluntarily provided to us in order to receive special announcements and offers. Helzberg Diamonds does not sell, rent or trade your email address with third parties. If at any time you would like to stop receiving these email updates, just reply to a message with "unsubscribe" included in the subject line. Asking to be removed from our email list will not prevent you from receiving a confirmation via email for any order you may place with our Online Store. Our goal is to provide a safe and secure shopping experience for all of our customers. It is our policy to never send private information, such as your credit card number, via email.


For your convenience, our web site may contain links to other sites. We are not responsible for the privacy practices or the content of other web sites.