Our diamonds have a truly brilliant shine that you'll have to see for yourself to believe - and you can, thanks to our free in-store preview on every loose diamond offered. Find your nearest store today and choose from our selection of over 20,000 loose diamonds.
Look in-depth at a diamond with our Angular Spectrum Evaluation Tool, or ASET™. This advanced technology was developed by the American Gem Society to analyze the paths of light traveling through a stone. The ASET's color-coded results will reveal intricate details in the cut of each loose diamond that you wouldn't be able to see through a regular microscope.
Helzberg Diamonds is proud to be a member of the AGS. Only 5% of jewelers, designers, appraisers, and suppliers across the nation meet the strict standards of customer protection and industry integrity that this organization establishes. Going beyond the Four C's of Diamonds, you can learn more about diamond quality, shape, and measurements below. Or stop in to examine them yourself at your nearest store today.
Learn the basics of cut, color, clarity and carat
Discover everything you need to know about diamonds and our standards for beauty and brilliance.
Diamonds as rare and beautiful as your love story. Learn about the origin of the rough diamond.
Why Shop Helzberg
We're here to make your shopping experience easy. Rest assured the diamond you choose is backed by the most rigorous standards in the industry.