Diamond Room

Live near a Helzberg Diamonds store? Stop by to spend time in the relaxed, private atmosphere of our Diamond Room, where you can ask one of our knowledgeable associates any questions you might have.

In our Diamond Room, you'll look at diamond through the ASET™ device, a tool developed by AGS that allows you to see all the paths of light traveling through the gem. This technology allows you to differentiate between well-cut diamonds and poorly cut ones.

The diagram below explains the basics of light performance and also displays three example images of what you can see with the ASET™ device.