The brilliance, the fire, the sparkle. These are the qualities that can come from only the April birthstone – the diamond. Since 1915, Helzberg Diamonds has been unmatched in the quality of our expertly handcrafted diamond jewelry. We also carry the alternate birthstone for April – the lustrous white sapphire. Rings, earrings, bracelets and necklaces in radiant diamonds or glistening white sapphire can be yours at affordable prices when you shop Helzberg.