The brilliance, the fire, the sparkle. These are the qualities that can come from only the April birthstone – the diamond. Since 1915, Helzberg Diamonds has been unmatched in the quality of our expertly handcrafted diamond jewelry. We also carry the alternate birthstone for April – the lustrous white sapphire. Rings, earrings, bracelets and necklaces in radiant diamonds or glistening white sapphire can be yours at affordable prices when you shop Helzberg.
Barnett & Shirley Helzberg
It all started when Shirley Bush agreed to become Barnett Helzberg Jr.'s wife. From that moment on he knew he was loved, and wanted to share it with the world. "I Am Loved®" quickly went from a slogan to a button to a worldwide phenomenon. Four decades later, Shirley and Barnett are still going.