Our Expressions for Helzberg® collection lets you create custom charm bracelets to express your personal style. Start by choosing a unique bracelet design and select from a variety of charms to complete your own look. Perfect for any occasion, Expressions helps you celebrate life's most special moments. Have fun and begin building your own personalized charm bracelet now!
Barnett & Shirley Helzberg
It all started when Shirley Bush agreed to become Barnett Helzberg Jr.'s wife. From that moment on he knew he was loved, and wanted to share it with the world. "I Am Loved®" quickly went from a slogan to a button to a worldwide phenomenon. Four decades later, Shirley and Barnett are still going.