Citizen® Eco-Drive™ technology uses the power of any light - natural or artificial - and transforms it into energy, so your watch will never need a battery. Choose from our wide selection of men's and women's watches in stainless steel and titanium. Whether you're looking for simple and sophisticate or sporty and functional, Helzberg Diamonds' collection of Citizen® Eco-Drive™ watches is unbeatable.
It all started when Shirley Bush agreed to become Barnett Helzberg Jr.'s wife. From that moment on he knew he was loved, and wanted to share it with the world.
"I Am Loved®" quickly went from a slogan to a button to a worldwide phenomenon. Four decades later, Shirley and Barnett are still going
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