Amethyst jewelry
Guarantees success. Drives out evil spirits. Looks really great with that sweater you just bought.
For centuries, people believed that if they sipped from an amethyst cup, they would remain
amethystos, Greek for "not drunk." Folklore also says that amethysts guarantee success in war, sports, business and other competitive ventures. Including love.
Today, amethyst is popular because its purple and violet shades are complementary to such a wide range of skin tones and fashions. We love it combined with diamonds or other brightly colored gemstones like peridot. The birthstone for February, it also makes a beautiful graduation or Mother’s Day gift.
Color and pedigree
Amethysts range from light lavender to dark purple. Their color can shift a bit, appearing more violet in daylight and redder under incandescent lights. Occasionally, they’re enhanced with heat to improve their color. Most amethysts come from Brazil, Uruguay and parts of Africa.
Taking them home
You’ll love your amethyst jewelry so much you’ll want to wear it all the time, but you should be aware that amethysts can fracture if they receive a sharp blow. Amethysts have moderate scratch resistance, rating 7 on the Mohs Hardness Scale (10 is the highest rating. Diamonds are a 10).
Clean amethyst jewelry with liquid jewelry cleaners, or a mild soapy detergent and water. Ultrasonic cleaning is usually safe, unless there are noticeable inclusions.
Why amethysts? Know someone about to start a new job or compete in a marathon? Thanks to this gemstone’s legendary powers, an amethyst ring or amethyst bracelet is a beautiful way to wish someone success. They’re also perfect for anyone who loves vivid colors, or wants to complement a wardrobe of grey, blue or pastel tones. Shop our amethyst collection now for some beautiful gift ideas and ways to treat yourself. |  | What goes with purple? More purple. Give a set, with an amethyst ring and amethyst bracelet. |  | |
