Diamond jewelry
The ultimate gemstone
Its name comes from the Greek
adamas, unconquerable. It was prized by ancient Indians and Roman emperors. Even today, when 8 out of 10 American men
pop the question, a diamond is the gemstone they hold in their nervous hands.
Diamond is the birthstone for any lucky person born in April, but of course diamonds are given year-round for important occasions and "just because."
Not surprisingly, we have a lot to say about diamonds. Learn more about diamond quality, watch our videos on the 4 Cs, and find out how to buy fine diamond jewelry. Then shop our diamond rings, diamond bracelets, diamond necklaces, and more to see the endless ways this magnificent gemstone can be worn.
For a glimpse of our finest diamonds, browse through our Helzberg Diamond Masterpiece® and Radiant Star® collections. These special diamonds are exclusive to us, and they have some unique properties that make them different from any diamonds you’ll see anywhere else. Learn about them now.
