The enduring appeal of platinum

The setting of the Hope Diamond is platinum — not to mention the casket of your typical High Egyptian Priestess! The durability and heaviness of platinum has been treasured for millennia. But with those properties comes a high price. Many people find it too heavy and too expensive for their taste — and opt for the similar look of white gold instead. Shop for white gold rings or bracelets, and get the white-tone look so many prefer.

Platinum is a dense, very strong metal which makes it ideal to use in jewelry. Platinum will scratch, but it generally will not chip or splinter. Over time, with wear, platinum will develop a patina that is unique to this metal. If you prefer a brighter, cleaner look platinum can be buffed to return it to its original brightness.