Celebrating 140 years of American innovation and “A History of Modern”, Bulova has revolutionized timekeeping since 1875. It is renowned for such exclusive technologies and industry firsts as Accutron—the first fully electronic watch circa 1960—and groundbreaking Ultra High Frequency movement. A leader in diamond and sport watches, the company offers a diverse range of dress, fashion, and casual styles for all occasions.
It all started when Shirley Bush agreed to become Barnett Helzberg Jr.'s wife. From that moment on he knew he was loved, and wanted to share it with the world.
"I Am Loved®" quickly went from a slogan to a button to a worldwide phenomenon. Four decades later, Shirley and Barnett are still going
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