New from the Citizen Design Studios, Drive from Citizen® Eco-Drive™ is a modern, uniquely designed collection made for the next generation. Citizen® Eco-Drive™ technology uses the power of any light - natural or artificial - and transforms it into energy, so your watch will never need a battery.
It all started when Shirley Bush agreed to become Barnett Helzberg Jr.'s wife. From that moment on he knew he was loved, and wanted to share it with the world.
"I Am Loved®" quickly went from a slogan to a button to a worldwide phenomenon. Four decades later, Shirley and Barnett are still going
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