The Helzberg Diamonds Difference

What’s special about Helzberg Diamonds?

• We have over 270 beautiful, welcoming stores nationwide with highly trained gemologists and diamontologists.
• The exceptional quality of our jewelry is backed by an extensive 60 day guarantee.
• We offer a large selection of exclusive jewelry, as well as many unique collections.
• We hand-inspect every diamond used in our jewelry.
• We are known for extremely strict standards of diamond quality.
• We operate our business in a socially conscious, environmentally responsible way.
• Our 90-year history as a family-led company culminates in our affiliation with Berkshire/Hathaway and Warren Buffett.

Read more about our story, our guarantee, our customer service, and our corporate social responsibility. You can also learn a lot on our Frequently Asked Questions page.

About Gold

Gold is more than just a pretty face

People don’t just love gold because it sparkles; for centuries, it’s been cherished for being strong. Gold is also malleable enough to suit endless designs, so it’s an excellent foundation for all types of jewelry. And because it’s resistant to corrosion, tarnish and rust, your gold jewelry will look new for a long time.

Gold is very malleable making it ideal for jewelry designs, but to give it the strength needed for it to withstand wear it must be alloyed with other metals such as copper, silver, zinc or nickel. The percentage of pure gold to alloys is expressed in karatage. 24k would represent pure gold. 14k represents 14 parts gold and 10 parts alloy. In the United States fine jewelry is generally created using 18k, 14k or 10k gold.

Yellow Gold

The shade of yellow gold can vary based on the alloy. As the amount of gold increases, so does the brightness of the yellow color.

Visit the Learning Guide for more information on yellow gold.

White Gold

When yellow gold is mixed with nickel and zinc, it becomes white gold, which looks similar to platinum. White gold is often finished by plating it with rhodium, which will give it an even whiter, more brilliant appearance.

Visit the Learning Guide for more information on white gold.

Wear it every day, but take care of it every week

To clean your gold, use warm, soapy water and scrub lightly with a soft cloth or soft-bristled brush. Always take off your gold jewelry when using harsh chemicals or swimming in a chlorinated pool. This will help preserve its luster.

Safe and Secure Shopping

Protecting your personal information is a top priority at Helzberg Diamonds. Our secure server software (SSL 3.0) is the industry standard and among the best software available today for secure commerce transactions. It encrypts all of your personal information, including credit card number, name and address, so that it cannot be read as the information travels over the Internet.

Furthermore, we guarantee that every transaction you make through Helzberg Diamonds' Online Store will be 100% safe. This means you pay nothing if unauthorized charges are made to your card as a result of shopping at Helzberg Diamonds' Online Store. Read more details about this guarantee.

Also, since we value your privacy, it is our policy not to rent our mailing list or email list to anyone or any company - without exception! Read more about our Privacy Policy.

Shipping and Returns

Our packages are never marked with the Helzberg Diamonds name, and a signature is required on all deliveries. Every order is insured until someone signs for delivery. All orders over $1000 must be shipped to your billing address. These policies have made our online shopping experience safe, reliable and worry-free.

Read more about shipping.

Part of our commitment to a hassle-free shopping experience includes a simple return and exchange privilege. If for any reason you decide to return or exchange your purchase, you have 60 days (30 days for unworn watches). Simply take your purchase to any Helzberg Diamonds store. If you decide you want to return your online purchase using UPS, we will gladly arrange to have your purchase picked up by UPS - at no cost to you. Just call 1-800-606-2796 for an authorization number and instructions. Please note that all jewelry returned using UPS must pass an inspection before we can issue any refund or exchange.
NOTE: All purchases made in one of our store locations must be returned to the nearest store.