Here's To Love

Introducing a new look for the next 100 years


About Helzberg Diamonds


Helzberg Diamonds is a family of jewelry stores from the heartland of America that has touched the hearts of millions. After a century of service, the Helzberg name has come to stand for quality, knowledge and trust. But most importantly, at its very core, Helzberg Diamonds stands for love.

Helzberg Diamonds believes in the power of love. It celebrates it every day with precious items that are perfect for every occasion and any reason. Beautiful pieces that say "I Am Loved®"

Meet Barnett & Shirley Helzberg

Great relationships make us who we are. Starting with this one. In 1967 Barnett Jr. proposed to Shirley Bush. The euphoria he felt about his engagement to Shirley led to an idea for an ad - a lapel button with the words I AM LOVED®. The ad copy told the consumer to buy her a diamond or give her a button, but in any case, tell her she's loved.

Core Values

Our Core Values

At our core we are here to make people feel loved. Learn what separates Helzberg Diamonds from all the others.

Celebrating 100 years of love

Our History

Helzberg Diamonds was founded over 100 years ago, and since day one we've dedicated ourselves to delighting our customers with superior service and high-quality jewelry.

Helzberg Helps

Community Involvement

Helzberg Helps is a 501c3 registered organization made up of Helzberg Diamonds associates with a passion to give back in our local community.

A Berkshire Hathoway Company

As a proud member of the Berkshire Hathaway family of companies, you can be sure that we'll always be there to take care of you. No matter what.

American Gem Society

Helzberg is the only national jewelry retailer that meets the rigorous standards it takes to be a member of the American Gemological Society®.