Our Core Values

As we embark on our next 100 years, it has become more and more important to explicitly define our shared purpose and the core values from which we develop our culture, brand, and business strategies.

We are here to make people feel loved.
Customers who feel loved by a company that cares for them as true friends, sharing in the celebration of their happiest memories.

Associates who feel loved as valued members of the Helzberg family, knowing they're the key to making the Helzberg experience rewarding and delightful every day.

And here's how we do it.


  • Work together in the spirit of family.
  • Show every customer our integrity and passion.
  • Embrace innovation and change.
  • Drive productivity by working smart and maximizing every resource.
  • WOW by exceeding expectations.
  • Create a fun, welcoming experience for all.