Jewelry Trade-In Policy

Our jewelry trade-in policy allows you to trade in the Helzberg Diamonds jewelry you no longer wear and upgrade to a new piece. Loose diamond purchase(s) and diamond solitaire jewelry (pendants, earrings and rings) purchased from Helzberg Diamonds qualify for our trade-in policy. Jewelry and diamond trade-ins are accepted in stores only and certain restrictions apply.

Helzberg Diamonds Trade In Policy

Key Facts

  • You will receive credit equal to 100% of the original purchase price toward the purchase of a new diamond.
  • You may only trade in loose diamond purchase(s) and diamond solitaire jewelry that was originally purchased from Helzberg Diamonds, and you may only trade in your jewelry for new diamond jewelry. A receipt must be present at the time of trade-in.
  • The price of your new diamond must be at least two times the price of the original purchase price.
  • Your diamond must be in its original mounting with the original diamond grading report and up-to-date on inspections. Fees may apply for any damaged or lost reports.


Trade-In Policy FAQs

Can I trade-in other jewelry like pearls, sapphires, etc.?

Under our trade-in policy, only loose diamonds and diamond jewelry (such as pendants, earrings and rings) are eligible for trade-ins.

Can I bring in diamonds that I purchased at other jewelry stores?

Only diamond jewelry originally purchased from Helzberg Diamonds is eligible for trade-ins under our trade-in policy.

Can I conduct the trade-in over the phone, through email, or on the website?

Our trade-in policy only allows for trade-ins to occur in-person at one of our stores. You can find a store near you, bring in your diamonds you wish to trade in, and our in-store experts will guide you through the process of getting your new diamond.

Can I trade in diamond jewelry for store credit (for future use)?

Helzberg's trade-in policy does not allow for store credit from diamond trade-ins. Trade-ins are only allowed with the upgrade to a new diamond piece. The new diamond piece does not have to be of the same style or type of jewelry as the original. For example, if you trade in a pair of diamond earrings, you may upgrade to a new diamond ring as long as the price of your new ring is at least two times the price of the original earrings.


After completing your trade-in and upgrade, please see our Jewelry Guarantee and Lifetime Care Plan, which will provide a comprehensive protection plan and safeguard the value of your new diamonds.

Our trade-in policy cannot be combined with any other promotion or offer and excludes WOW items, Limited Edition items, pre-owned purchases, clearance, Juno Lucina®, precious and semi-precious gemstone jewelry, pearl jewelry or diamond fashion jewelry.

For questions on our trade-in policy, call 1-800-435-9237 or find a store near you.