Sweetest Day 2015 is Saturday, October 17th. Sweetest Day is celebrated on the third Saturday of every October, and jewelry is one of the best ways to spread the love! The history of Sweetest Day dates back to the 1920s, when a group of confectioners got together and passed out over 20,000 pieces of sweet candy to children and the elderly. Over the years, it's evolved into the perfect day to remind loved ones how much they mean to you. Helzberg Diamonds has Sweetest Day jewelry and gift ideas that you'll love - from heart-shaped pendants to stainless steel watches, your sweet will know you truly care.
Celebrate this Sweetest Day with a perfect gift from Helzberg Diamonds. Originating in the Midwest, this holiday has increasingly spread across the rest of the United States in the last century. In the early days, even movie stars were known to get involved in passing out sweets to those in need. Our assortment of men's and women's jewelry and watches will help you find the right present for your sweetheart. Shop our hand-picked selection of gifts below.