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EFFY® Jewelry at Helzberg Diamonds

With EFFY® jewelry, there are no limits to beauty, style and self expression. Every piece in the entire EFFY® collection has meticulous attention to quality, craftsmanship, and fine details.

Effy Hematian refuses to put limits on his jewelry designs, seeking out inspiration from every corner of the globe. It's a daring approach that has captivated some of the brightest stars in Hollywood. Providing true choice, and standing as a champion for a woman's individuality. That was Effy's vision when he came to America in 1979. And over 250,000 innovative jewelry styles later, it's still true today.

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