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  • Oh my saving! Online Exclusive. $200 off $999.99+, $400 off $1,999+. Use Code: CONGRATS | Shop Now For more details on this promotion, review our promotional offer details page



    $25 off every $100 spent on all EFFY products now through 9/14. 

    Use Code: EFFY25 SEE DETAILS

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    EFFY® Jewelry at Helzberg Diamonds

    With EFFY® jewelry, there are no limits to beauty, style and self expression. Every piece in the entire EFFY® collection has meticulous attention to quality, craftsmanship, and fine details.

    Effy Hematian refuses to put limits on his jewelry designs, seeking out inspiration from every corner of the globe. It's a daring approach that has captivated some of the brightest stars in Hollywood. Providing true choice, and standing as a champion for a woman's individuality. That was Effy's vision when he came to America in 1979. And over 250,000 innovative jewelry styles later, it's still true today. Shop Effy rings, earrings, and necklaces today!