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TRULY Zac Posen

Designer Zac Posen is known for giving a contemporary twist on classic and elegant designs. His collections are rooted in modern American glamour, with an element of timelessness romance. He brings this same approach to our sophisticated bridal collection that offers accessible luxury to women everywhere. This collection was designed exclusively for Helzberg Diamonds, so you won’t find it anywhere else.

Designer Zac Posen is known for giving a contemporary twist on classic and elegant designs. His collections are rooted in modern American glamour, with an element of timelessness romance. He brings this same approach to our sophisticated bridal collection that offers accessible luxury to women everywhere. This collection was designed exclusively for Helzberg Diamonds, so you won’t find it anywhere else.

About the Designer

A fixture on the New York fashion scene since 2001, Zac Posen is known globally for designing with bold sophistication, sexy femininity and distinctive glamour. His dresses are treasured by luminaries such as Katie Holmes, Naomi Watts, Rihanna and Michelle Obama. Zac's fashion expertise has also been in the spotlight as a judge on seasons 11 – 16 of Lifetime’s Project Runway.

"TRULY is my love note to a bride on her most beautiful day."
-Zac Posen

About the Collection

TRULY Zac Posen is a collection inspired by timeless beauty yet designed with modern American sophistication. Zac Posen demonstrates his expertise in combining the two aesthetics to create a glamorous bridal collection. Staying true to his nature, Zac Posen's bold approach to this luxurious line shines, offering a strong but feminine look that appeals to the modern woman.

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