Discover the beauty of diamond royalty. For six generations, the Asscher family name has been synonymous with the worlds finest diamonds. From Her Majesty the Queen, to celebrities and connoisseurs worldwide, the world admires the brilliance, passion and power of Royal Asscher®, and Helzberg Diamonds® is proud to bring its beauty to you. Today's Royal Asscher® cut has a high crown and 74 facets, creating an entrancing endless mirrored effect. The Royal Asscher® is more than breathtakingly beautiful - it is diamond royalty.