There's only one Royal Asscher®. For six generations, the Asscher family name has been synonymous with the world's finest diamonds. Coveted by royalty, celebrities and the most discerning admirers. Helzberg Diamonds® is proud to bring its beauty and brilliance, passion and power to you.Today's Royal Asscher cut has a high crown and 74 facets, creating an entrancing endless mirrored effect. The Royal Asscher is more than breathtakingly beautiful. It is diamond royalty.