I Am Loved®
40 Years of Spreading The Love
We recently celebrated the 40th anniversary of our I Am Loved® buttons. Designed
in 1967 by Barnett Helzberg, Jr., these free buttons have made over 50 million
people feel loved. Pick up a button at your nearest Helzberg Diamonds store and
make sure the people you love know it!
History of I Am Loved®
It was 1967, and Barnett Helzberg, Jr., had just proposed to his girlfriend.
Exhilarated by his engagement, he decided that everyone should experience the
joy of feeling loved. So he created the I Am Loved® button as a way for people
to express their feelings--even if they weren't quite ready to deliver a diamond
ring. What Mr. Helzberg realized was that even the smallest gift, given
in the right spirit, can have an enormous impact.
So, surprise her with a heartfelt gift in a burgundy box from Helzberg
Diamonds. And if you're not quite ready for that, give her a little red I Am
Loved® button--free at your favorite Helzberg
Diamonds store. After all, the point is to make her feel loved.
For more information, visit www.iamloved.org.
