it started with love
Since 1915, our mission has been to make people feel loved. It all started with
stunning jewelry to last a lifetime
After over a century of service, Helzberg Diamonds has grown to over 200 stores that started in the heartland of America. Through it all, our core values have stayed the same. We believe in people first, and it shines through in everything we do.shop all jewelry
Every piece we sell is an extension of our mission to make people feel loved. We support and practice ethical metals mining, and only sell conflict-free diamonds. Whether it’s made by us or designed by one of our incredible business partners, it’s made with love.quality over everything
what makes helzberg special
customers first, always
You, our customer, lead our way.
quality over everything
Nothing more, nothing less.
The Diamond Room
See your diamond in remarkable ways.
commitment to community
Helzberg gives back every day.
Helzberg Helps is a 501c3 organization made of dedicated volunteers and fundraising leaders. See how we supported the MakeAWish™
join our team
There’s something extraordinary about being part of Helzberg Diamonds. It’s a place where success is shared, tradition is valued, and the customer
Helzberg Diamonds is a proud member of the Berkshire Hathaway family. At every level in our organization, you’re in good hands.
The American Gem Society is dedicated to consumer protection in the jewelry industry, and we’re a proud and long-standing member.