all about platinum

With its gorgeous white shimmer, superior strength and illustrious history, platinum is not only synonymous with luxury and excellence, but it's also a fitting symbol for lasting love. Discover why this gorgeous precious metal, cherished by kings, celebrities and fiancés-to-be, is the ultimate choice for your love story.

3 quick things about platinum

a diamond's best friend

Highly secure and beautifully complements a diamond's sparkle.

lasts a lifetime

Can be passed down through generations with minimum upkeep.

symbolic of your love

Rare and destined to last, it represents a love that conquers all.

history of platinum: a metal fit for kings

Throughout the centuries, platinum has earned a reputation as a metal of status and distinction. Traces of platinum can be found in Egyptian tombs dating back to as early as 1200 B.C. Ancient Incas forged their ceremonial jewelry with platinum. When King Louis XVI of France declared it “the only metal fit for kings” in the 18th century, platinum quickly became widely used in fine jewelry, a practice that's more popular than ever. Today, platinum is highly sought-after by royalty and celebrities alike. It's easy to see why this beautiful precious metal has stood the test of time.

the many benefits of platinum

There are a wide variety of reasons why platinum is an amazing choice for an engagement ring or wedding band. From its impressive strength and purity to its shimmering white glow, here are just a few of them.


Make no mistake, platinum is one of the most durable precious metals around. It will last for generations without wearing away, corroding or requiring much upkeep. Platinum prongs rarely require retipping, either. In fact, platinum only gets harder over time with wear.


A platinum setting is the most secure, offering unsurpassed protection for diamonds and gemstones. Platinum prongs don't break or crack, which lessens the chance of losing a stone. It's a sound investment for your diamond or gemstone.

real white color

A major part of platinum's appeal is its natural, silvery-white color that doesn't change, fade or require re-plating. Actually, it never requires plating at all. This authentically lustrous quality makes platinum especially sought-after for its ability to bring out the brilliance of any diamond.

great for sensitive skin

If you're looking for a hypoallergenic metal for your engagement ring or wedding band, then look no further. Platinum is among the purest of the precious metals making it suitable for almost all skin types. It also feels significant: platinum's satisfying yet comfortable weight wears as beautifully as it looks.

is platinum right for you?

Helzberg Diamonds is your destination for jaw-droppingly beautiful platinum jewelry at unbelievably affordable prices. From your special someone's dream engagement ring to men's and women's bands, studs and earrings, we offer a wide variety of platinum pieces that will delight for a lifetime. Choose from our dazzling selection of platinum-set natural diamonds, lab grown diamonds, moissanite or even create your own customized engagement ring.

shop all platinum

schedule an appointment

Let our jewelry experts help you find the platinum engagement ring or gift for any occasion. We're here to guide you through the process with free consultations online or at your local store.

get started

frequently asked questions

No. Platinum will not change color or fade over time, unlike some other metals. It's naturally white and remains that way.

Yes. But all precious metals scratch. Platinum is distinct from other metals because scratches do not result in metal loss; instead, they produce a rich, vintage-like patina that develops over time.

At 90-95% purity, platinum is hypoallergenic, making it a great option for people with sensitive skin.

Platinum is 30 times rarer than gold.