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let’s “I do” this!

Engagement rings and sets guaranteed to make their heart flutter.

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over 18,000 5-star reviews!

“She could not have been happier with the ring. Thanks to Lauren at Helzberg for helping make her dreams come true.”
- Raul

“The most gorgeous ring I could have been given! It’s the perfect size for my hand and is so sparkly/shiny!”
- Holly

“All my family members and future in laws love it! I can’t wait to show her the ring in a couple weeks. Highly recommend!!”
- Brian

“My fiancé absolutely fell in love with this piece. She’s showered with compliments all the time. Looks even nicer in person.”
- Xavier

“Outstanding customer service and quality diamonds!!”
- Joseph

a little bit about lab grown

As the leaders in lab grown diamonds, we have the lowdown on these gorgeous stones that offer more sparkle for your spend.

Are all lab-grown diamonds created equal?

Just like natural diamonds, lab grown diamonds vary in quality depending on the 4Cs.

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lab vs. natural diamonds

When it comes to diamonds, you have a choice. Our experts break down the facts.

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talk to an expert!

From comparing your options to maximizing your budget, our associates are here to guide you through the process.

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hue got the look

Add a pop of color to your collection with bright gemstone jewelry.

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styles for him

Elevate any outfit with men’s classics. Maximum “it” factor achieved.

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gold and bold

From hoops to chains and more, gold jewelry never stops stunning.

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our standards meet yours

We’ve set the bar high to ensure only the highest quality, ethically sourced diamonds make it into our hands and, ultimately, into yours.

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we believe in love.

Since our start in 1915, we have defined our company values by helping others feel loved through philanthropy, customer appreciation, and corporate responsibility.

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