20% off sitewide. No code needed.

ENDS 2/8

for more information on this promotion, see our current promo details page. See Details
Valentine's Day Sale. Up to 40% off select styles. No code needed.

ENDS 2/17

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Buy 3, get 1 free. Amulet charms collection. No code needed.

ENDS 2/17

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I am loved collection. 2 for $149.99. Reg. $99.99 each. No code needed.

ENDS 2/17

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LAB CREATED GEMSTONE BRACELETS Buy 2, Get 1 FREE REG. $99.99 EACH No code needed

ENDS 2/17

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$150 off $999+. $300 off $1,999+. code: CELEBRATE

ONLINE ONLY

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15% off engagement rings $1,999+. Code: YES15

ONLINE ONLY

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$50 off $299.99+. Code: TAKE50

ONLINE ONLY

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25% off Outlet. No code needed.

ENDS 2/8

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February Birthstone. Up to $200 off select amethyst styles. No code needed.

ENDS 2/28

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Free Expedited shipping on orders $99+. No code needed.

LIMITED TIME ONLY

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All deals see more. No code needed.

LIMITED TIME ONLY

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VALENTINE'S DAY SALE

Up to 40% off select styles

You’re in love and it’s on sale. We call that kismet.

Because love can't wait

Diamond Huggie Hoop Earrings in 14K Yellow Gold (1/10 ct. tw.)

Price reduced from $499.99 to $299.99
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Helzberg Lab Grown Diamonds Lab Grown Diamond Three Stone Oval Engagement Ring in 14K White Gold (2 ct. tw.)

Price reduced from $3,499.00 to $999.99
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Helzberg Lab Grown Diamonds Helzberg Lab Grown Diamonds Lab Grown Diamond Heart Pendant

Price reduced from $1,299.00 to $499.99
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Helzberg Lab Grown Diamonds Lab Grown Diamond Tennis Bracelet in 14K Yellow Gold (1 ct. tw.)

Price reduced from $1,599.00 to $799.99
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Helzberg Lab Grown Diamonds Lab Grown Diamond Round Illusion Stud Earrings in 10K White Gold (1/2 ct. tw.)

Price reduced from $399.99 to $299.99
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Bulova Gent's Chronograph Watch in Stainless Steel

Price reduced from $395.00 to $236.99
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Diamond Puffy Heart Pendant in 10K Yellow Gold (1/7 ct. tw.)

Price reduced from $599.99 to $399.99
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Helzberg Lab Grown Diamonds Lab Grown Diamond Emerald-Cut Three Stone Ring in 14K Yellow Gold (2 ct. tw.)

Price reduced from $3,499.00 to $999.99
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Helzberg Lab Grown Diamonds Lab Grown Diamond Solitaire Pendant in 14K Yellow Gold (1 ct. tw.)

Price reduced from $1,799.00 to $1,299.00
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Helzberg Lab Grown Diamonds Lab Grown Diamond Stack Band in 10K White Gold (1/7 ct. tw.)

Price reduced from $399.99 to $199.99
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Helzberg Lab Grown Diamonds Lab Grown Diamond Martini Stud Earrings in 14K White Gold (1 ct. tw.)

Price reduced from $1,299.00 to $799.99
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Lab-Created Ruby Paperclip Bracelet in Sterling Silver

$99.99
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Heart Link Chain Necklace in 10K Yellow Gold, 18"

Price reduced from $669.99 to $399.99
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Lab-Created Ruby and Lab-Created White Sapphire Ring, Earring and Pendant Set in Sterling Silver

Price reduced from $299.99 to $149.99
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Freshwater Cultured White Button Pearl Box Set in Sterling Silver

Price reduced from $299.99 to $149.99
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Helzberg Lab Grown Diamonds Lab Grown Diamond Oval Solitaire Engagement Ring in 14K White Gold (3 ct.)

Price reduced from $5,999.00 to $3,999.00
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Bulova Gents Watch in Gold-Tone Stainless Steel

Price reduced from $375.00 to $225.00
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Shop classic gifts.

YOUR VALENTINE'S DAY HAIL MARY

20% off sitewide*

Take a timeout from the Big Game to save on our MVPs (Most Valued Pieces).

Shop jewelry by category

shop engagement rings

Engagement
Engagement
shop wedding rings for men and women

Wedding
Wedding
shop earrings

Earrings
Earrings
shop necklaces

Necklaces
Necklaces
shop rings

Rings
Rings
shop bracelets

Bracelets
Bracelets
shop men's jewelry

Men's
Men's
shop watches

Watches
Watches

Free expedited shipping 

on orders $99+. Order by 2/8
Gold chains on a green box

The Valentine's Day Gift Guide

The magic of pieces falling into place. The gifts to capture the moment.

Shop the Gift Guide

Sweet, sparkly and on sale

A stack of gemstone braceletes

Buy 2, get 1 free lab created gemstone bracelets
A yellow gold three-stone emerald ring

$999.99 lab grown diamond emerald-cut three-stone ring (2 ct. tw.)
$149.99 gemstone gift sets

$149.99 gemstone gift sets
Shop amulet charms.

Buy 3, get 1 free Amulet Charms collection
A white gold three-stone oval ring

$999.99 lab grown diamond three-stone oval ring (2 ct. tw.)
Shop the i am loved collection

2 for $149.99 I Am Loved® collection
Shop diamond studs up to 40% off

$199.99 lab grown diamond studs
Shop diamond huggies.

$299.99 diamond huggies
Custom diamond stud earrings in a grouping on a white background

New! Custom diamond studs

Your style, your studs

Crafting a pair of custom diamond studs is now easier than ever. Select your diamond’s shape, quality and more. We’ll handle the rest.

Start designing

Most loved gifts

Diamond

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Diamond Double Bezel Adjustable Necklace in 10K Yellow Gold (1/4 ct. tw.)

Price reduced from $899.99 to $719.99
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Helzberg Lab Grown Diamonds Lab Grown Diamond Martini Stud Earrings in 14K White Gold (2 ct. tw.)

Price reduced from $2,499.00 to $1,799.00
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Diamond Cluster Bezel Pendant in 10K White Gold (1/4 ct. tw.)

Price reduced from $699.99 to $559.99
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Helzberg Lab Grown Diamonds Helzberg Lab Grown Diamonds Lab Grown Diamond Heart Pendant

Price reduced from $1,299.00 to $499.99
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1 ct. tw. Diamond Necklace in 14K White Gold

Price reduced from $3,299.00 to $2,639.20
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Helzberg Lab Grown Diamonds Lab Grown Diamond Tennis Bracelet in 14K Yellow Gold (4 ct. tw.)

Price reduced from $3,799.00 to $1,999.00
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Helzberg Lab Grown Diamonds Lab Grown Diamond Huggie Hoop Earrings, 14K Yellow Gold (1/2 ct. tw.)

Price reduced from $849.99 to $679.99
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1 ct. tw. Diamond Hoop Earrings in 10K White Gold

Price reduced from $2,299.00 to $1,839.20
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Helzberg Lab Grown Diamonds Lab Grown Diamond Double Row Anniversary Band in 10K White Gold (1 ½ ct. tw.)

Price reduced from $1,999.00 to $999.99
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1 ct. tw. Diamond Necklace in 14K White Gold

Price reduced from $3,299.00 to $2,639.20
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Gemstone

Shop gemstone jewelry.

Green Amethyst and Diamond Bezel Ring in 10K Yellow Gold (1/10 ct. tw.)

Price reduced from $899.99 to $719.99
Shop now

Ruby and Diamond Necklace in 10K Yellow Gold (1/10 ct. tw.)

Price reduced from $799.99 to $639.99
Shop now

Ruby and Diamond Bracelet in 10K Yellow Gold (1/7 ct. tw.)

Price reduced from $1,999.00 to $1,599.20
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Emerald-Cut Peridot and Diamond Accent Bezel Earrings in 10K Yellow Gold

Price reduced from $299.99 to $239.99
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Lab Created Multi-Color Sapphire Tennis Necklace in Sterling Silver

Price reduced from $999.99 to $799.99
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Pink Sapphire and Diamond Ring in 10K Yellow Gold (1/6 ct. tw.)

Price reduced from $549.99 to $439.99
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Gold

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Bead Link Chain in 14K Yellow Gold, 18"

Price reduced from $279.99 to $223.99
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Adjustable Box Chain in 14K White Gold, 22"

Price reduced from $429.99 to $343.99
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Textured Oval Hoops in 14K Yellow Gold

Price reduced from $449.99 to $359.99
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Tricolor Bead Cross Necklace in 14K Gold

Price reduced from $549.99 to $439.99
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Green Amethyst and Diamond Accent Pendant in 10K Yellow Gold

Price reduced from $799.99 to $639.99
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Polished Hinge Bangle Bracelet in 14K Yellow Gold

Price reduced from $749.99 to $599.99
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Marine-Link Chain in 14K Yellow Gold, 4.3MM, 20"

Price reduced from $1,899.00 to $1,519.20
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Quilted 3/4-Hoop Earrings in 14K Yellow Gold, 2MM

Price reduced from $829.99 to $663.99
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Polished Hoop Earrings in 14K White Gold, 35MM

Price reduced from $399.99 to $319.99
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Demi-fine

Two demi- fine rings

Scout & Lark Lab Grown Diamond Accent Star Stud Earrings in Vermeil

Price reduced from $149.99 to $119.99
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Scout & Lark Lab Grown Diamond Bangle Bracelet in Vermeil in (1/2 ct. tw.)

Price reduced from $599.99 to $479.99
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Wilkes & Forge Rope Chain Bracelet in Vermeil, 8.5"

Price reduced from $449.99 to $199.99
Shop now

Scout & Lark Lab Grown Diamond Open Toi et Moi Ring in Vermeil (1/4 ct. tw.)

Price reduced from $279.99 to $223.99
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Wilkes & Forge Men's Rope Chain in Vermeil, 5.0MM, 22"

Price reduced from $749.99 to $599.99
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Scout & Lark Lab Grown Diamond Hoop Earrings in Vermeil 16.5MM (1/3 ct. tw.)

Price reduced from $379.99 to $303.99
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Scout & Lark Lab Grown Diamond Double Row Station Bracelet in Vermeil (1/2 ct. tw)

Price reduced from $449.99 to $359.99
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Laure by Aurate Pearl and Paperclip Chain Station Necklace in Vermeil, 18"

Price reduced from $370.00 to $296.00
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Scout & Lark Lab Grown Diamond Five-Stone Band in Vermeil (1/5 ct. tw.)

Price reduced from $229.99 to $183.99
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Personalized

Two personalized engraved pendants in white gold

Personalized Initial Engraved Love Lock Pendant in 10K White Gold

Starting at Price reduced from $1,659.99 to $1,327.99
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Personalized Heart Initial and Lab-Created Gemstone Necklace in Sterling Silver

Starting at Price reduced from $249.99 to $199.99
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Personalized Handwriting Band in Sterling Silver

Starting at Price reduced from $329.99 to $263.99
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Handwriting Bar Necklace in Sterling Silver, 44MM

Starting at Price reduced from $329.99 to $263.99
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Personalized Script Nameplate Necklace in Sterling Silver

Starting at Price reduced from $229.99 to $183.99
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engravable signet ring

Starting at Price reduced from $179.99 to $143.99
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Round Personalized Handwriting Disc Pendant in 14K Yellow Gold

Starting at Price reduced from $3,109.99 to $2,487.99
Shop now

Personalized Engravable Gemstone Bar Necklace with Heart-Shaped Setting in Sterling Silver

Starting at Price reduced from $269.99 to $215.99
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Diamond A Initial Pendant in 10K Yellow Gold (1/10 ct. tw.)

Price reduced from $399.99 to $319.99
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Four-Heart Engravable Necklace in Sterling Silver

Starting at Price reduced from $269.99 to $215.99
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Personalized Two-Bead Engravable Initial Lab-Created Gemstone Charm in 10K Rose Gold

Starting at Price reduced from $1,549.99 to $1,239.99
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custom gemstone ring with initial & gemstone accents in 10K Yellow Gold

Starting at Price reduced from $759.99 to $607.99
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Men's

Men's jewelry

Wilkes & Forge Men's Black Onyx Cross Pendant in Vermeil

Price reduced from $499.99 to $199.99
Shop now

Diamond Link Bracelet in White & Yellow Gold-Tone Stainless Steel (1/7 ct. tw.)

Price reduced from $449.99 to $359.99
Shop now

Men's Lab Grown Diamond Ring in 10K Yellow Gold (3 ct. tw.)

Price reduced from $3,999.00 to $2,499.00
Shop now

Wilkes & Forge Men's Rope Chain in Vermeil, 3.5MM, 20"

Price reduced from $449.99 to $359.99
Shop now

Rope Bracelet in 14K Yellow Gold, 7.5”

Price reduced from $259.99 to $207.99
Shop now

Men’s Signet Ring with Diamond Accent in 10K Yellow Gold

Price reduced from $1,199.00 to $959.20
Shop now

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Exceptional standards

Ethically sourced diamonds

Quality craftsmanship

Going above and beyond to provide the excellence that has defined us since 1915.
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