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Buying engagement rings may seem like a more daunting task than actually proposing. But in today’s world, online engagement ring shopping has never been easier. We can work or attend school from the comfort of your home. Heck, we can even do our taxes.
So why not apply those web savvy skills to the whole buying an engagement ring portion of the proposal process? Whether you’re buying your own ring — and you totally can; it’s 2023, after all — or you’re buying an engagement ring online for your significant other, ring shopping has never been easier. 
Helzberg Diamonds has been around longer than the internet and over the past century-plus, we’ve adapted to make the ring-buying process straightforward, stress-free and simpler than ever. Here’s what you need to know about buying an engagement ring online. 

is buying an engagement ring online a good idea...?

... is buying an engagement ring online safe? The short answer to both those questions is “Yes,” but it’s a bit more nuanced than that. When you buy an engagement ring online, you’ll probably want to skip that mega-site with its two-day shipping (you know the one), even if you find sparkly engagement rings at amazing prices from third-party sellers. Why? Because anyone can sell jewelry online. 
Here are a few ways to find the best place online to buy an engagement ring that’s reputable; ways that ensure you’re getting the best engagement ring for yourself or your significant other. 

do your research 

How long has the online retailer been around? How are third-party reviews of the business? Do you see any major complaints? What level of customer service does the online engagement ring retailer provide? And how do they handle returns? What kind of verification certificates do they provide for the diamond or stone? 

read the fine print before you buy

Whether you’re spending $400 or $4,000 on a ring, be sure to read all details before your purchase. Does the retailer insure packages during the shipping and handling processes? What’s the return policy? Do they provide warranties, and what are the stipulations of that warranty? 

get the size right

Whether you’re buying your own ring or ordering for someone else, you want to get the right size so it’ll fit on your new fiancée’s finger. Use a ring sizer, or follow our ring size guide

carefully read the descriptions 

Any trusted online engagement ring retailer will have clearly detailed product descriptions with cut, color, carats and clarity of natural diamonds. Even if you’re going the lab grown or moissanite route, you’ll be able to find the same shapes, carats, cuts, color and clarity you desire. 

buying an engagement ring online vs. store 

The experience of buying an engagement ring online is much different than shopping at a physical location, and there are pros and cons to each: 

  • In-store shopping gives you a level of personalization and in-person customer service you won’t get online. Plus, you, or they, can try on rings for sizing purposes and see the stones up close, including any occlusions. 
  • Online shopping enables you to peruse a wide variety of engagement rings from the comfort of your couch, while in your car (not driving, of course) or while at work. This no-pressure approach allows you to save items, gain inspiration and easily narrow down your choices. Plus, you’ll get transparent online pricing. 

shop online with Helzberg

Helzberg Diamonds has been committed to providing top-quality engagement rings at a variety of price points for more than 100 years. Born out of the Midwest, Helzberg has grown since 1915 to include more than 200 physical locations nationwide. But we know that people want superior online purchasing experiences as well. 
That’s why we offer a wide-ranging inventory of the most exquisite engagement rings with a variety of fast and free shipping methods for a risk-free shopping experience. Our engagement ring buying guide also helps take the guesswork out of narrowing down your choices.  At Helzberg, we’re honored to play a small part in the happiest moments of your life. Give your partner that perfect proposal, and shop our entire selection of engagement ring styles, or create your own.