Black Friday 20% off sitewide*. No code needed.

ONLINE ONLY | ENDS 12/25

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25% off Gold Jewelry. No code needed.

ENDS 12/25

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Holiday Sale. Up to 50% off select styles. No code needed.

ENDS 12/28

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The more the merrier. 1 for $99.99. 2 for $149.99. 3 for $199.99. Select london blue topaz jewelry. No code needed.

ENDS 12/28

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Buy 3, get 1 free. Amulet charms collection. No code needed.

ENDS 12/28

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I am loved collection. 2 for $149.99. Reg. $99.99 each. No code needed.

ENDS 12/28

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Gemstone gift sets. $149.99 each. Reg $299.99. No code needed.

ENDS 12/28

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15% off select Citizen watches. No code needed.

ENDS 12/28

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15% off select Bulova watches. No code needed.

ENDS 12/28

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Lab created white sapphire and sterling silver tennis bracelet. $149.99 each. Reg. $299.99. No code needed.

ENDS 12/31

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$150 off $999+. $300 off $1,999+. code: CELEBRATE

ONLINE ONLY

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15% off engagement rings $1,999+. Code: YES15

ONLINE ONLY

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$50 off $299.99+. Code: TAKE50

ONLINE ONLY

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30% off Outlet. No code needed.

ENDS 12/31

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December Birthstone. Up to $200 off select blue topaz styles. No code needed.

ENDS 12/31

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Free expedited shipping on orders $99+. No code needed.

LIMITED TIME ONLY

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All deals see more. No code needed.

LIMITED TIME ONLY

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Customized your engagement ring

Helzberg custom bridal

Customize your engagement ring

Create an heirloom for the ages. Our best-in-class customization experience offers 130+ styles to make your own, thousands of thoughtfully selected diamonds and more.

Our settings

Begin your custom ring journey by designing your own setting or by choosing a pre-crafted setting.

Design Your Own Setting
Start With An Existing Setting
Shop the Engagement for Valentine's Day

Our diamonds

From size and shape to origin, price and more, select your diamond’s every detail. Finish your ring by designing your own setting or by choosing a pre-crafted setting.

Start With A Diamond
Start with a diamond

Exceptional standards

Ethically sourced diamonds

Quality craftsmanship

Here for you (like you’re there for each other)

Schedule a virtual appointment

Schedule a virtual appointment

Let a bridal concierge help you from the comfort of your couch.
Customize in person

Customize in person

Visit a store near you and we’ll gladly guide you through the process.
Free shipping & returns

Free shipping & returns

Rest easy with free shipping and risk-free, 30-day returns.

Easy financing

Easy financing

Bring your custom ring home today with the financing option that works for you.
Lifetime Care Plan

Lifetime Care Plan

Invest in your future with lifetime care for ring sizings, repairs and inspections.