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Helzberg Diamonds

La Plaza Mall

Store details

2200 South 10th Street
Space P06
McAllen, TX 78503
(956)972-1851

(956)972-1851

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Store hours

Friday 10:00am - 09:00pm
Saturday 10:00am - 09:00pm
Sunday 11:00am - 07:00pm
Monday 10:00am - 09:00pm
Tuesday 10:00am - 09:00pm
Wednesday 10:00am - 09:00pm
Thursday 10:00am - 09:00pm

Appointments

We're here to help. Connect with us for personalized one-on-one consultations, from quick gifting ideas to engagement ring advice and more. Schedule a virtual appointment or book an in-person appointment. It’s safe, easy and free.

In-store Appointment

Store details

2200 South 10th Street
Space P06
McAllen, TX 78503
(956)972-1851

Store hours

Friday 10:00am - 09:00pm
Saturday 10:00am - 09:00pm
Sunday 11:00am - 07:00pm
Monday 10:00am - 09:00pm
Tuesday 10:00am - 09:00pm
Wednesday 10:00am - 09:00pm
Thursday 10:00am - 09:00pm

(956)972-1851

Get Directions

Find Another Store

Appointments

In-store Appointment

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About this store

La Plaza is one of the most visited shopping destinations in McAllen, TX, located along I-2 (Expressway 83) near 10th Street and just minutes from McAllen International Airport. The mall draws shoppers from across the Rio Grande Valley, including Mission, Edinburg, and Pharr, as well as visitors from Reynosa. Known for its high-end retail mix and destination shopping experience, La Plaza is a central hub for residents and visitors.

At Helzberg in La Plaza Mall, you’ll find a thoughtfully curated selection of engagement rings, wedding bands, and fine jewelry designed to mark life’s most meaningful moments. As a leading jewelry store in McAllen, TX, we offer natural and lab-grown diamonds, timeless styles, and giftable pieces suited for everything from everyday wear to major milestones.

Our McAllen jewelry store provides a welcoming, in-person experience where you can explore styles at your own pace or connect with our team for expert guidance. Whether you're comparing engagement ring styles, selecting a wedding band for him or her, or searching for the perfect piece of customized jewelry, we’re here to help you choose with confidence.
We proudly serve customers from McAllen, Mission, Edinburg, Pharr, and throughout the Rio Grande Valley, offering services including jewelry cleaning, repairs, inspections, and custom design support. Our goal is to make every visit easy, informative, and tailored to your needs.

With over 100 years of experience, Helzberg brings trusted craftsmanship and personalized service to every interaction. Visit our La Plaza Mall jewelry store to discover pieces that reflect your style and celebrate every occasion.

Store Reviews

4.7/5 rating out of 220 reviews

Stephanie Hernandez

5.0

I had an amazing experience working with Dario! He helped me with the purchase of two watches, and from start to finish, his customer service was exceptional. Dario was professional, knowledgeable, patient, and made the entire process smooth and enjoyable. He took the time to answer all my questions and made sure I felt confident and happy with my purchases. The overall experience exceeded my expectations, and I truly appreciate the level of care and attention he provided. I highly recommend Dario to anyone looking for outstanding service and a great shopping experience!

5 months ago

D Mont

5.0

My friends and I were assisted by a great young man named Noah, who helped us find everything we wanted in a super fun and attentive way. I have never been treated so well in my life; he has definitely won us over as lifelong customers. We really enjoyed the service he provided and the huge variety of watches we got to see. 10/10.

2 months ago

Alivia Bustos

5.0

I had the absolute best experience at Helzberg, thanks to Eddie! He helped me find my dream ring, and I am completely in love with it. From the very beginning, he was so patient and never rushed me as I took my time finding the perfect one. He answered all of my questions, made the entire process enjoyable, and truly made me feel valued as a customer. Eddie's customer service is top-notch, and his professionalism, kindness, and attention to detail made this such a memorable experience. I couldn't be happier with my ring, and I highly recommend this Helzberg location to anyone looking for exceptional service. If you get the chance to work with Eddie, you're in the best hands!

3 months ago

Karime Marquez

5.0

Norma & Eddie were amazing. They took their time explaining every detail regarding my wedding ring and answered all of our questions. Meeting the client’s needs/preferences is their priority. Thanks so much!!

3 weeks ago

Debany Cantu

5.0

⭐⭐⭐⭐⭐ Norma at Helzberg Diamonds was absolutely amazing! She helped me find the perfect necklace and bracelet for my wedding day, and I couldn’t be happier with my choices. From the moment we started, she was so genuine, patient, and kind. It honestly felt like I was talking to a friend who truly wanted me to look and feel my absolute best on such a special day. She never made me feel rushed or pressured. Instead, she listened to what I envisioned and helped me find pieces that complemented my bridal look perfectly. Her attention to detail and sincere excitement for my big day made the entire experience so memorable. If you’re shopping for bridal jewelry or any special occasion, I highly recommend asking for Norma. She made what could have been an overwhelming decision feel easy, fun, and incredibly special. Thank you, Norma, for helping make my wedding day even more beautiful!

3 months ago

Shop La Plaza Mall

Engagement

Anniversary

Earrings

Necklaces

Bracelets

Rings

At this location

Explore authenticated, pre-owned handbags

Make conscious shopping a part of your story with pre-owned, authenticated luxury goods on the next stop of their journey. Visit us in-store to find once-loved designer handbags from top-tier brands.

Repairs and appraisals

Helzberg RE provides repair and restoration services for all jewelry — even if it’s not from us. From fixing broken links and replacing missing stones to resizing rings and repurposing heirlooms, our master jewelers can repair, restore and reimagine your most-loved pieces. See an Associate for details about our quarterly certified appraisal clinics.

Why Helzberg

+100 years of excellence

Jewelry Guarantee

Lifetime Care Plans

Your Store Experience

Schedule an appointment

Our dedicated and knowledgeable Associates are here to help you find the perfect jewelry for any occasion. They are committed to providing you with expert advice, customized suggestions and education to make your shopping experience truly enjoyable.

The diamond room experience

Immerse yourself in the unique in-store diamond room experience at Helzberg Diamonds. Spend one-on-one time with a local diamond expert, view our exquisite diamonds, and explore every facet and detail with our advanced Angular Spectrum Evaluation Tool (ASET).

Buy online, pick up in store

Simply select “FREE Store Pickup” when you’re ordering online, and we’ll send you an email when your order is ready.

Repairs and appraisals

For jewelry repairs or expert appraisals, visit any Helzberg Diamonds location. Our skilled team offers a free inspection and provides professional repair services. See an Associate for details about our quarterly certified appraisal clinics.

Jewelry financing made easy

When it comes to financing your dream jewelry, we are delighted to offer a range of options to suit your needs. Choose from the Helzberg Diamonds Credit Card, the Helzberg Diamonds Private Account or our No Credit Needed Program.

Hassle-free returns

For hassle-free returns or exchanges, you have 30 days from the purchase date, and you can visit your local Helzberg Diamonds store or arrange a free return shipment if there isn't a store nearby.

Customize your engagement ring

Create a forever cherished custom engagement ring at your Helzberg Diamonds jewelry store. Choose from natural or lab grown diamonds, various metal types, styles and more to design your perfect ring.

Personalized jewelry

Unlock your creativity with our Personalized Jewelry Collection. From names and important dates to birthstones and more, infuse each piece with a personal touch, making it uniquely yours or the perfect gift for someone special.

Ring sizing made simple

Finding the perfect ring size is easy with our various options, including in-store fitting, ordering a free ring sizer in the mail or using our ring sizer PDF.

Special discounts for heroes: honoring military, first responders, teachers and students

We are honored to extend special discounted rates to military members and their families, first responders, teachers and students, as our way of showing appreciation for their service.