20% off Fashion Jewelry. No code needed.

ENDS 3/17

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$150 off $999+. $300 off $1,999+. code: CELEBRATE

ONLINE ONLY

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15% off engagement rings $1,999+. Code: YES15

ONLINE ONLY

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$50 off $299.99+. Code: TAKE50

ONLINE ONLY

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25% off Outlet. Code OUTLET25

ENDS 3/17

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March Birthstone. Up to $500 off select aquamarine styles. No code needed.

ENDS 3/31

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Free standard shipping on orders $99+. No code needed.

LIMITED TIME ONLY

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All deals see more. No code needed.

LIMITED TIME ONLY

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Helzberg Diamonds La Plaza

Store Details

Your Store
Helzberg Diamonds La Plaza

2200 South 10th Street
Space P06
McAllen, TX 78503
(956)972-1851

(956)972-1851
Get Directions
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Store hours

Saturday 10:00am - 09:00pm
Sunday 11:00am - 07:00pm
Monday 10:00am - 08:00pm
Tuesday 10:00am - 08:00pm
Wednesday 10:00am - 08:00pm
Thursday 10:00am - 08:00pm
Friday 10:00am - 09:00pm

Appointments

We're here to help. Connect with us for personalized one-on-one consultations, from quick gifting ideas to engagement ring advice and more. Schedule a virtual appointment or book an in-person appointment. It’s safe, easy and free.

In-store Appointment

Store Details

Your Store
Helzberg Diamonds La Plaza

2200 South 10th Street
Space P06
McAllen, TX 78503
(956)972-1851

(956)972-1851
Get Directions
Find Another Store

Please obtain a google maps api key and put it in Site Preferences!

About This Store

No one knows sparkle like Helzberg Diamonds. Explore our exquisite selection of diamonds, each held to the highest quality standards. Whether you're on the hunt for the perfect diamond, engagement ring, wedding band, or giftable jewelry, we have precisely what you're seeking.

With over 100 years of experience, our team of diamond experts are here to guide you in selecting jewelry that rises to your occasion. We also offer customizable jewelry to match your unique taste. Whether you're getting ready to propose, treating yourself, or celebrating a special moment, Helzberg Diamonds is here to assist you.

Visit our diamond room for an exclusive look at what makes your diamond unique or enjoy a personalized consultation with our local jewelry experts. We're dedicated to providing professional advice, tailored recommendations, and valuable insights to make your shopping experience exceptional. Don't hesitate to reach out - we're thrilled to assist in making your moments memorable.

Store Reviews

google
4.5/5 rating out of 114 reviews

Olivia Sophia

5

I love the customer service at Helzberg! The first time my husband and I went ring shopping we stepped into Kay’s Jewelers and were ignored by everyone, we were dressed casually but I think that we still should’ve been helped. Right after we walked into Helzberg and were treated so kindly and bought our rings there. Years later as my daughter’s 15era approaches we decided to take a look for her jewelry. We were attended to immediately by Norma, who was very helpful and patient with my teenager who has picky tastes just like me. After trying on many different necklaces we were able to find the perfect set of necklace, earrings, a tennis bracelet and ring. She looks like a princess and the experience was amazing thanks to the help of Norma and Ryan, who even cleaned our rings and earrings while we shopped. I truly recommend this store, the one at the plaza mall, to be honest I don’t know if there are other locations as I have only been to this one and will continue to be a customer here.

google 2 weeks ago

Jennifer Gamez

5

Absolutely recommend! Norma offers the best customer service and is willing to go above and beyond for you to get your dream ring! The way she gives her unconditional customer service is unbelievable. We will definitely be coming back to her when it’s time for an upgrade!

google 4 weeks ago

Andrew Salinas

5

Enjoyed the help and Customer Service from Adan and Eddie, really great folk! They gave lots of advice and made purchasing a engagement ring easy as well as educational. Which definitely help in picking out the ring. Definitely recommend seeing them for help and any questions you may have, definitely ask for their services.

google 3 months ago

Jerry Rodriguez

5

Norma, your store employee was super polite very nice answered all her questions and helped us with our gift item

google 2 months ago

Bill MacDonald Consultant

5

Norma was an amazing attendant who really took her time to help me find what I needed. I recommend everyone ask for her when you come in the store. If you're her boss read ing this, she deserves a huge raise.

google 4 months ago

Shop Helzberg Diamonds La Plaza

Engagement
Anniversary
Earrings
Necklaces
Bracelets
Rings

At This Location

Explore authenticated, pre-owned handbags
Make conscious shopping a part of your story with pre-owned, authenticated luxury goods on the next stop of their journey. Visit us in-store to find once-loved designer handbags from top-tier brands.
Explore pre-owned Rolex
Make conscious shopping a part of your story with pre-owned, authenticated luxury goods on the next stop of their journey. Visit us in-store to find an iconic, pre-owned Rolex timepiece that fits your lifestyle.
Repairs and Appraisals
Helzberg RE provides repair and restoration services for all jewelry — even if it’s not from us. From fixing broken links and replacing missing stones to resizing rings and repurposing heirlooms, our master jewelers can repair, restore and reimagine your most-loved pieces. See an Associate for details about our quarterly certified appraisal clinics.

Why Helzberg

+100 years of excellence

Jewerly Guarantee

Life Time Care Plans

Your Store Experience

Schedule an Appointment
Our dedicated and knowledgeable Associates are here to help you find the perfect jewelry for any occasion. They are committed to providing you with expert advice, customized suggestions and education to make your shopping experience truly enjoyable.
The Diamond Room Experience
Immerse yourself in the unique in-store diamond room experience at Helzberg Diamonds. Spend one-on-one time with a diamond expert, view our exquisite diamonds, and explore every facet and detail with our advanced Angular Spectrum Evaluation Tool (ASET).
Buy Online, Pick Up In Store
Simply select “FREE Store Pickup” when you’re ordering online, and we’ll send you an email when your order is ready.
Repairs and Appraisals
For jewelry repairs or expert appraisals, visit any Helzberg Diamonds location. Our skilled team offers a free inspection and provides professional repair services. See an Associate for details about our quarterly certified appraisal clinics.
Jewelry Financing Made Easy
When it comes to financing your dream jewelry, we are delighted to offer a range of options to suit your needs. Choose from the Helzberg Diamonds Credit Card, the Helzberg Diamonds Private Account or our No Credit Needed Program.
Hassle-Free Returns
For hassle-free returns or exchanges, you have 30 days from the purchase date, and you can visit your local Helzberg Diamonds store or arrange a free return shipment if there isn't a store nearby.
Customize Your Engagement Ring
Create a forever cherished custom engagement ring at your Helzberg Diamonds jewelry store. Choose from natural or lab grown diamonds, various metal types, styles and more to design your perfect ring.
Personalized Jewelry
Unlock your creativity with our Personalized Jewelry Collection. From names and important dates to birthstones and more, infuse each piece with a personal touch, making it uniquely yours or the perfect gift for someone special.
Ring Sizing Made Simple
Finding the perfect ring size is easy with our various options, including in-store fitting, ordering a free ring sizer in the mail or using our ring sizer PDF.
Special Discounts for Heroes: Honoring Military, First Responders, Teachers and Students 
We are honored to extend special discounted rates to military members and their families, first responders, teachers and students, as our way of showing appreciation for their service.
Ready to make it official? We can officiate! 
Skip the spectacle and elope with us! Our ordained Associates at any Helzberg Diamonds can help you get the ring and get hitched in style.

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Other Questions? Contact us

Helzberg Customer Care

1-800-435-9237
Contact Us