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Helzberg Diamonds

La Plaza Mall

Store details

2200 South 10th Street
Space P06
McAllen, TX 78503
(956)972-1851

(956)972-1851

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Store hours

Tuesday 10:00am - 09:00pm
Wednesday 10:00am - 09:00pm
Thursday 10:00am - 09:00pm
Friday 10:00am - 09:00pm
Saturday 10:00am - 09:00pm
Sunday 11:00am - 07:00pm
Monday 10:00am - 09:00pm

Appointments

We're here to help. Connect with us for personalized one-on-one consultations, from quick gifting ideas to engagement ring advice and more. Schedule a virtual appointment or book an in-person appointment. It’s safe, easy and free.

In-store Appointment

Store details

2200 South 10th Street
Space P06
McAllen, TX 78503
(956)972-1851

Store hours

Tuesday 10:00am - 09:00pm
Wednesday 10:00am - 09:00pm
Thursday 10:00am - 09:00pm
Friday 10:00am - 09:00pm
Saturday 10:00am - 09:00pm
Sunday 11:00am - 07:00pm
Monday 10:00am - 09:00pm

(956)972-1851

Get Directions

Find Another Store

Appointments

In-store Appointment

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About this store

La Plaza is one of the most visited shopping destinations in McAllen, TX, located along I-2 (Expressway 83) near 10th Street and just minutes from McAllen International Airport. The mall draws shoppers from across the Rio Grande Valley, including Mission, Edinburg, and Pharr, as well as visitors from Reynosa. Known for its high-end retail mix and destination shopping experience, La Plaza is a central hub for residents and visitors.

At Helzberg in La Plaza Mall, you’ll find a thoughtfully curated selection of engagement rings, wedding bands, and fine jewelry designed to mark life’s most meaningful moments. As a leading jewelry store in McAllen, TX, we offer natural and lab-grown diamonds, timeless styles, and giftable pieces suited for everything from everyday wear to major milestones.

Our McAllen jewelry store provides a welcoming, in-person experience where you can explore styles at your own pace or connect with our team for expert guidance. Whether you're comparing engagement ring styles, selecting a wedding band for him or her, or searching for the perfect piece of customized jewelry, we’re here to help you choose with confidence.
We proudly serve customers from McAllen, Mission, Edinburg, Pharr, and throughout the Rio Grande Valley, offering services including jewelry cleaning, repairs, inspections, and custom design support. Our goal is to make every visit easy, informative, and tailored to your needs.

With over 100 years of experience, Helzberg brings trusted craftsmanship and personalized service to every interaction. Visit our La Plaza Mall jewelry store to discover pieces that reflect your style and celebrate every occasion.

Store Reviews

4.6/5 rating out of 171 reviews

Stephanie Hernandez

I had an amazing experience working with Dario! He helped me with the purchase of two watches, and from start to finish, his customer service was exceptional. Dario was professional, knowledgeable, patient, and made the entire process smooth and enjoyable. He took the time to answer all my questions and made sure I felt confident and happy with my purchases. The overall experience exceeded my expectations, and I truly appreciate the level of care and attention he provided. I highly recommend Dario to anyone looking for outstanding service and a great shopping experience!

a month ago

Stephanie Ontiveros

My fiancé and I had the best experience choosing my ring. Adan was so knowledgeable, patient, and never made us feel rushed or pressured. He made me feel comfortable the entire time and treated us with so much kindness and respect. After visiting other stores, I realized how much he truly educated me on rings compared to anyone else. We’re so grateful for his help for such a special day!

a month ago

Maria Varela

First time visiting Helzberg Diamonds at the Plaza Mall. My husband and I were looking to buy something special for our daughter who is soon graduating from highschool and college with her associate degree . The moment we stepped foot in the store we felt genuinely welcome, all thanks to Ms. Norma and Mr. Dario who treated us with kindness. Mr Dario shared his knowledge of watches and helped my husband find the perfect watch for our daughter. Ms. Norma warmth and friendliness made me feel so comfortable she showed me the great selection of jewelry and she helped me find something special for me as well. Thank you so much to Ms. Norma and Mr. Dario for their professionalism, kindness and warmth. You both created a positive beautiful experience for us. We will be coming back soon.

2 months ago

Lgz

Highly recommend Ms. Norma for her very professional customer service. She convinced me to purchase this Bulova watch. If you ever need assistance with anything, she’s the person to go to.

2 months ago

Flor Rodriguez

Dario was excellent. He helped us a lot. Dario was very knowledgeable. We went to other jewelry stores but ended up coming back not only because of the jewelry but also because of the customer service he was providing.

a month ago

Shop La Plaza Mall

Engagement

Anniversary

Earrings

Necklaces

Bracelets

Rings

At this location

Explore authenticated, pre-owned handbags

Make conscious shopping a part of your story with pre-owned, authenticated luxury goods on the next stop of their journey. Visit us in-store to find once-loved designer handbags from top-tier brands.

Repairs and appraisals

Helzberg RE provides repair and restoration services for all jewelry — even if it’s not from us. From fixing broken links and replacing missing stones to resizing rings and repurposing heirlooms, our master jewelers can repair, restore and reimagine your most-loved pieces. See an Associate for details about our quarterly certified appraisal clinics.

Why Helzberg

+100 years of excellence

Jewelry Guarantee

Lifetime Care Plans

Your Store Experience

Schedule an appointment

Our dedicated and knowledgeable Associates are here to help you find the perfect jewelry for any occasion. They are committed to providing you with expert advice, customized suggestions and education to make your shopping experience truly enjoyable.

The diamond room experience

Immerse yourself in the unique in-store diamond room experience at Helzberg Diamonds. Spend one-on-one time with a local diamond expert, view our exquisite diamonds, and explore every facet and detail with our advanced Angular Spectrum Evaluation Tool (ASET).

Buy online, pick up in store

Simply select “FREE Store Pickup” when you’re ordering online, and we’ll send you an email when your order is ready.

Repairs and appraisals

For jewelry repairs or expert appraisals, visit any Helzberg Diamonds location. Our skilled team offers a free inspection and provides professional repair services. See an Associate for details about our quarterly certified appraisal clinics.

Jewelry financing made easy

When it comes to financing your dream jewelry, we are delighted to offer a range of options to suit your needs. Choose from the Helzberg Diamonds Credit Card, the Helzberg Diamonds Private Account or our No Credit Needed Program.

Hassle-free returns

For hassle-free returns or exchanges, you have 30 days from the purchase date, and you can visit your local Helzberg Diamonds store or arrange a free return shipment if there isn't a store nearby.

Customize your engagement ring

Create a forever cherished custom engagement ring at your Helzberg Diamonds jewelry store. Choose from natural or lab grown diamonds, various metal types, styles and more to design your perfect ring.

Personalized jewelry

Unlock your creativity with our Personalized Jewelry Collection. From names and important dates to birthstones and more, infuse each piece with a personal touch, making it uniquely yours or the perfect gift for someone special.

Ring sizing made simple

Finding the perfect ring size is easy with our various options, including in-store fitting, ordering a free ring sizer in the mail or using our ring sizer PDF.

Special discounts for heroes: honoring military, first responders, teachers and dtudents

We are honored to extend special discounted rates to military members and their families, first responders, teachers and students, as our way of showing appreciation for their service.