When Barnett Helzberg Jr. proposes to Shirley Bush, the love he feels sparks a thought: Everyone should feel like this. Everyone should feel loved. This romantic notion inspires the now-iconic I AM LOVED lapel button featuring Helzberg Jr.’s own words, “Buy her a diamond or give her a button, but in any case, tell her she's loved.”
People all over the U.S. and around the world start sharing their love with the famous pins. They’re still available today: We’d love to give you one (for free!) at your local Helzberg store.