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    Why Helzberg

    Setting Higher Sourcing Standards

    Not just any piece lives up to the Helzberg name. We always go beyond industry standards for sourcing our products, from ethics to the stunning quality of our diamonds.

    Our values

    Leaders In Lab-Grown Diamonds

    Our vast variety of carefully crafted lab-grown diamond pieces continues to grow and rival the selections of other brands in the category.

    Shop lab-grown

    Making Your Happy Moments Happier

    At our core, Helzberg is all about making people feel loved. And we’re thrilled to play a part in your happiest, lovey-est life moments and guide you through finding just the right jewelry along the way.

    Helzberg Trusted Advisors

    Commitment That Lasts A Lifetime

    We’re committed to providing our customers the best experience, the best jewelry and total satisfaction. As an extension of our commitment, our Lifetime Care Plan has thought of everything so you don’t have to.

    Lifetime care plan

    Free Shipping And Returns

    Helzberg.com offers free shipping and a free return and exchange policy for easy and risk-free shopping.

    Shipping and returns


    What Makes Us Unique?


    The In-Store Diamond Room

    Our private in store Diamond Room is a no-pressure place to get an in-depth look at our diamonds. View your choice under our Angular Spectrum Evaluation Tool (ASET) — advanced technology to reveal intricate details you can’t see through a regular microscope.

    Find a diamond room

    AGS Certification 

    Helzberg Diamonds is among a select few jewelers to meet these high standards. The American Gem Society is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior. Their main mission? To protect you, the consumer. And Helzberg is one of only two national jewelry retailers that meet the rigorous standards it takes to become a member.