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Why Helzberg

Setting Higher Sourcing Standards

Not just any piece lives up to the Helzberg name. We always go beyond industry standards for sourcing our products, from ethics to the stunning quality of our diamonds.

Our values

Leaders In Lab-Grown Diamonds

Our vast variety of carefully crafted lab-grown diamond pieces continues to grow and rival the selections of other brands in the category.

Shop lab-grown

Making Your Happy Moments Happier

At our core, Helzberg is all about making people feel loved. And we’re thrilled to play a part in your happiest, lovey-est life moments and guide you through finding just the right jewelry along the way.

Helzberg Trusted Advisors

Commitment That Lasts A Lifetime

We’re committed to providing our customers the best experience, the best jewelry and total satisfaction. As an extension of our commitment, our Lifetime Care Plan has thought of everything so you don’t have to.

Lifetime care plan

Free Shipping And Returns

Helzberg.com offers free shipping and a free return and exchange policy for easy and risk-free shopping.

Shipping and returns


What Makes Us Unique?


The In-Store Diamond Room

Our private in store Diamond Room is a no-pressure place to get an in-depth look at our diamonds. View your choice under our Angular Spectrum Evaluation Tool (ASET) — advanced technology to reveal intricate details you can’t see through a regular microscope.

Find a diamond room

AGS Certification 

Helzberg Diamonds is among a select few jewelers to meet these high standards. The American Gem Society is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior. Their main mission? To protect you, the consumer. And Helzberg is one of only two national jewelry retailers that meet the rigorous standards it takes to become a member.

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