Love is evolving, traditions are changing and relationships are...well, relationships are whatever we need them to be. Many couples today are tossing out "the rules" and doing their own things. And we're all for it.
At Helzberg, we believe there are no rules to engagement. Couples deserve to celebrate their love in any way that's true to them.
So what are couples up to today? Which traditions are surviving and which are evolving? In order to better serve our customers, we wanted to know. So, we did a study. We surveyed American Millennials about proposals, engagements, weddings and more. And we're sharing what we found out with you.
Scroll down to see what the landscape of love looks like today.