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Holiday Sale up to 50% off select styles
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ENDS 12/28

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Blue Topaz and Vermeil Earrings & Pendant, 1 for $149.99 or 2 for $199.99
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ENDS 12/28

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Buy 3 Charms, Get 1 Free amulet charms collection
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ENDS 12/28

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I am Loved collection 2 for $149.99 reg. $99.99 each
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ENDS 12/28

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Lab Created White Sapphire & Vermeil Line Bracelet ($199.99)
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ENDS 12/28

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Gemstone Gift Sets $149.99, Regular price $299.99
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ENDS 12/28

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$150 off purchases $999+, $300 off purchases $1,999+
Use code: CELEBRATE

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15% Off Engagement Rings $1,999+
Use code: YES15

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$50 Off purchases $299+
Use code: TAKE50

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25% off Outlet
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ENDS 10/14

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November birthstone up to $300 off select Citrine styles
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ENDS 11/30

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Free standard shippping on orders $99+
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All Deals
Find something special

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Diamond jewelry

Glittering with breathtaking brilliance, diamonds add intrigue and elegance to any ensemble. Shop Helzberg’s natural diamond and lab-grown diamond jewelry and elevate your look with scintillating fire.

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Diamond Huggie Hoop Earrings in 10K White Gold, 12mm (1/10 ct. tw.)

Price reduced from $499.99 to $299.99
Metal :
10K White Gold

Round Diamond Bolo Bracelet in Sterling Silver

Price reduced from $119.99 to $79.99
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Give the gift of timelessness

Diamonds, gold and savings — oh my. Discover forever favorite pieces at limited-time prices.

Shop sale

Helzberg Lab Grown Diamonds Lab Grown Diamond Martini Stud Earrings in 14K White Gold (2 ct. tw.)

Price reduced from $2,499.00 to $1,699.00
Metal :
14K White Gold
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Jewelry that sparks joy

Treat them to timeless diamond studs, tennis bracelets and more.

Shop classic gifts

Helzberg Lab Grown Diamonds Lab Grown Diamond Tennis Bracelet in 14K White Gold (2 ct. tw.)

Price reduced from $2,499.00 to $1,499.00
Metal :
14K White Gold

Helzberg Lab Grown Diamonds Lab Grown Diamond Bezel-Set East-West Radiant Pendant in 14K White Gold (3 ct.)

Price reduced from $4,999.00 to $1,999.00
Metal :
14K White Gold

1/4 ct. tw. Diamond 4-Prong Stud Earrings in 10K White Gold

Price reduced from $399.99 to $299.99
Metal :
10K White Gold
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The holiday cheer that lasts all year

Discover meaningful gifts she will enjoy long after the season ends. 

Shop gifts for her

Helzberg Lab Grown Diamonds Lab Grown Diamond Tennis Bracelet in 14K Yellow Gold (1 ct. tw.)

Price reduced from $1,599.00 to $799.99
Metal :
14K Yellow Gold
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The holiday cheer that lasts all year

Discover meaningful gifts she will enjoy long after the season ends. 

Shop gifts for her

Helzberg Lab Grown Diamonds Lab Grown Diamond Inside-Out Hoop Earrings in 14K Yellow Gold (2 ct. tw.)

Price reduced from $2,499.00 to $1,499.00
Metal :
14K Yellow Gold
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Explore our favorite gifts to mark this special season of togetherness. 

Shop the Gift Guide

Men's Lab Grown Diamond Round Band in 10K Yellow Gold (3 ct. tw.)

Price reduced from $4,299.00 to $2,099.00

Diamond jewelry for every occasion

Celebrate life’s most brilliant moments with Helzberg's stunning collection of diamond jewelry. Whether you’re marking a major milestone, searching for the perfect gift, or simply treating yourself, diamond jewelry for women and men offers a timeless way to express love and individuality. From the understated elegance of a classic solitaire pendant to the dazzling sparkle of a tennis bracelet, our selection features designs that capture the light—and your heart—in every setting.

What to look for when choosing diamonds

Selecting the perfect diamond is a personal journey, and understanding the basics ensures you find a piece you’ll adore forever. It all comes down to the 4Cs: cut, color, clarity, and carat weight. These factors determine a diamond's brilliance and value. To dive deeper into these characteristics and find the right balance for your budget, explore our comprehensive diamond buying guide.

Natural vs. lab-grown diamonds

Today’s shoppers have more choices than ever, especially between natural vs. lab-grown diamonds. You can choose a natural diamond, formed deep within the earth over billions of years, or opt for a lab-grown diamond. Lab-grown diamonds are chemically, physically, and optically identical to natural ones, offering the same breathtaking brilliance for diamond jewelry. They are often a sustainable choice that offers exceptional value, allowing you to maximize carat size or clarity within your budget.

Trending diamond jewelry styles

Stay ahead of the curve with styles that are capturing attention right now. The classic halo setting continues to be a favorite for its ability to make a center stone appear larger and more radiant. Meanwhile, versatile diamond stud earrings remain a must-have staple for any wardrobe, transitioning effortlessly from day to night. For more styling inspiration, visit our advice and how-tos hub.

Frequently asked questions about diamond jewelry

What should I look for when choosing diamond jewelry?

Focus on the 4Cs (cut, color, clarity, carat) to determine the quality that matters most to you. Also, consider the metal type (gold, platinum, silver) and the recipient's personal style.

What’s the difference between natural and lab-grown diamonds?

The primary difference is their origin. Natural diamonds are mined from the earth, while lab-grown diamonds are created in a controlled environment. Both share identical chemical and physical properties.

Does Helzberg offer both natural and lab-grown jewelry?

Yes, Helzberg offers both natural and lab-grown diamonds. Whether you value the rarity and tradition of natural stones or prefer the innovation and affordability of lab-grown options, Helzberg provides a wide selection to help you find the diamond that’s right for your style, values, and budget.

What diamond jewelry styles are trending right now?

Layered diamond necklaces, stackable rings, and vintage-inspired designs like halo pendants are currently very popular.

How do I properly care for diamond jewelry?

Clean your diamonds regularly with a gentle solution of mild soap and warm water, using a soft brush. For detailed maintenance steps, check our jewelry care tips.