LIMITED TIME ONLY
for more information on this promotion, see our current promo details page. See Details
LIMITED TIME ONLY
for more information on this promotion, see our current promo details page. See DetailsYour Diamond Room Experience
All About Diamonds
Your Diamond Room Experience
All About Diamonds
The Gemological Institute of America (GIA) is the most widely used and respected diamond grading system in the world - the 4C's.
We use objective, third-party diamond grading labs to certify virtually all of our bridal center diamonds and all our loose diamonds.
We insist our diamonds are graded by laboratories with rigorous grading standards.
The Gemological Institute of America (GIA) created the most widely used and respected diamond grading system in the world — the 4C’s.
The difference between lab grown and natural diamonds is their origin. Natural diamonds form over billions of years deep in the earth. Lab grown diamonds are grown in a laboratory from diamond seeds.
Lab grown diamonds are real diamonds. They are chemically, physically and visually identical to natural diamonds.
Lab grown diamonds are graded the same way as natural diamonds.
