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Helzberg Diamonds

Crossroads Center

Store details

4101 W Division St.
Sp B0012
St. Cloud, MN 56301
(320)240-1333

(320)240-1333

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Store hours

Monday 10:00am - 08:00pm
Tuesday 10:00am - 08:00pm
Wednesday 10:00am - 08:00pm
Thursday 10:00am - 08:00pm
Friday 10:00am - 08:00pm
Saturday 10:00am - 08:00pm
Sunday 11:00am - 06:00pm

Appointments

We're here to help. Connect with us for personalized one-on-one consultations, from quick gifting ideas to engagement ring advice and more. Schedule a virtual appointment or book an in-person appointment. It’s safe, easy and free.

In-store Appointment

Store details

4101 W Division St.
Sp B0012
St. Cloud, MN 56301
(320)240-1333

Store hours

Monday 10:00am - 08:00pm
Tuesday 10:00am - 08:00pm
Wednesday 10:00am - 08:00pm
Thursday 10:00am - 08:00pm
Friday 10:00am - 08:00pm
Saturday 10:00am - 08:00pm
Sunday 11:00am - 06:00pm

(320)240-1333

Get Directions

Find Another Store

Appointments

In-store Appointment

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About this store

Located just off Interstate 94 on Division Street, Crossroads Center is central Minnesota's premier shopping destination, serving St. Cloud and nearby communities including Waite Park, Sartell, Sauk Rapids, St. Joseph, and Monticello. With a wide variety of shopping, dining, and entertainment options, Crossroads Center provides a convenient destination for customers throughout the region. No one knows sparkle like Helzberg. Explore our exceptional selection of diamonds, each held to the highest quality standards. Whether you're searching for the perfect diamond, engagement ring, wedding band, or giftable jewelry, you'll find exactly what you're looking for.

At Helzberg in Crossroads Center, you'll discover engagement rings, wedding bands, and fine jewelry designed to celebrate life's biggest milestones and everyday moments alike. As a trusted jewelry store in St. Cloud, MN, we offer natural and lab-grown diamonds, bridal jewelry, fashion jewelry, watches, and meaningful gifts for every occasion. Whether you're planning a proposal, celebrating an anniversary, or shopping for someone special, our knowledgeable associates are here to help you find the perfect piece.

With over 100 years of experience, our team of diamond experts are here to guide you in selecting jewelry that rises to your occasion. We also offer customizable jewelry to match your unique taste. Whether you're getting ready to propose, treating yourself, or celebrating a special moment, Helzberg Diamonds is here to assist you.

Our Crossroads Center jewelry store offers a welcoming, relaxed shopping experience where customers can browse comfortably and receive expert guidance whenever needed. Whether you're beginning your engagement ring search, upgrading a cherished piece, or selecting a thoughtful gift, our team is committed to helping you celebrate every milestone with confidence.

Visit our diamond room for an exclusive look at what makes your diamond unique or enjoy a personalized consultation with our local jewelry experts. We're dedicated to providing professional advice, tailored recommendations, and valuable insights to make your shopping experience exceptional. Don't hesitate to reach out - we're thrilled to assist in making your moments memorable.

Store Reviews

4.6/5 rating out of 199 reviews

Maria Burnham

Lisa was very helpful in getting my ring re-sized! I’ve had my wedding ring set for over 20 years with absolutely no problems! Helzberg has helped me maintain my most treasured possession I. A way that is unmatched!

2 months ago

Christine Wisch

I originally brought in a ring that I found at a thrift store that half the helzberg stamp on it to find out more about the ring. I then saw that they did repairs as I have recently lost some weight, my wedding ring was very loose. They treated me very well in st. Cloud mn location. They are professional and wonderful. The person who did the repairs is amazing AND the best part is that they do this in store. No shipping your jewelry to a different location. I loved the work that they did on my ring! It looks amazing and feels wonderful! I highly recommend them.

10 months ago

Rhonda Litke

I went in today to have my rings inspected/cleaned and I had a loose diamond on my anniversary band. I asked if they could send it to me when they were done with it because I very seldom get to St. Cloud. Naomi said the jeweler could tighten it right away which was awesome so I didn’t have to make a special trip in to pick to up!! Thanks so much Naomi!! I would totally recommend Helzberg for your jewelry needs!!

2 months ago

Shop Crossroads Center

Engagement

Anniversary

Earrings

Necklaces

Bracelets

Rings

At this location

Repairs and appraisals

Helzberg RE provides repair and restoration services for all jewelry — even if it’s not from us. From fixing broken links and replacing missing stones to resizing rings and repurposing heirlooms, our master jewelers can repair, restore and reimagine your most-loved pieces. See an Associate for details about our quarterly certified appraisal clinics.

Why Helzberg

+100 years of excellence

Jewelry Guarantee

Lifetime Care Plans

Your Store Experience

Schedule an appointment

Our dedicated and knowledgeable Associates are here to help you find the perfect jewelry for any occasion. They are committed to providing you with expert advice, customized suggestions and education to make your shopping experience truly enjoyable.

The diamond room experience

Immerse yourself in the unique in-store diamond room experience at Helzberg Diamonds. Spend one-on-one time with a local diamond expert, view our exquisite diamonds, and explore every facet and detail with our advanced Angular Spectrum Evaluation Tool (ASET).

Buy online, pick up in store

Simply select “FREE Store Pickup” when you’re ordering online, and we’ll send you an email when your order is ready.

Repairs and appraisals

For jewelry repairs or expert appraisals, visit any Helzberg Diamonds location. Our skilled team offers a free inspection and provides professional repair services. See an Associate for details about our quarterly certified appraisal clinics.

Jewelry financing made easy

When it comes to financing your dream jewelry, we are delighted to offer a range of options to suit your needs. Choose from the Helzberg Diamonds Credit Card, the Helzberg Diamonds Private Account or our No Credit Needed Program.

Hassle-free returns

For hassle-free returns or exchanges, you have 30 days from the purchase date, and you can visit your local Helzberg Diamonds store or arrange a free return shipment if there isn't a store nearby.

Customize your engagement ring

Create a forever cherished custom engagement ring at your Helzberg Diamonds jewelry store. Choose from natural or lab grown diamonds, various metal types, styles and more to design your perfect ring.

Personalized jewelry

Unlock your creativity with our Personalized Jewelry Collection. From names and important dates to birthstones and more, infuse each piece with a personal touch, making it uniquely yours or the perfect gift for someone special.

Ring sizing made simple

Finding the perfect ring size is easy with our various options, including in-store fitting, ordering a free ring sizer in the mail or using our ring sizer PDF.

Special discounts for heroes: honoring military, first responders, teachers and students

We are honored to extend special discounted rates to military members and their families, first responders, teachers and students, as our way of showing appreciation for their service.