15% off sitewide with no code needed.

ENDS 2/17

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Valentine's Day Sale. Up to 40% off select styles. No code needed.

ENDS 2/17

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15% off select Citizen watches with no code needed.

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15% off select Bulova watches with no code needed.

ENDS 2/17

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Buy 3, get 1 free. Amulet charms collection. No code needed.

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I am loved collection. 2 for $149.99. Reg. $99.99 each. No code needed.

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LAB CREATED GEMSTONE BRACELETS Buy 2, Get 1 FREE REG. $99.99 EACH No code needed

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A 2 ct. tw. lab grown diamond three-stone oval ring for $999.99, regularly $3,499, with no code needed.

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A 2 ct. tw. lab grown diamond emerald-cut three stone ring for $999.99, regularly $3,499, with no code needed.

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$150 off $999+. $300 off $1,999+. code: CELEBRATE

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15% off engagement rings $1,999+. Code: YES15

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$50 off $299.99+. Code: TAKE50

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25% off Outlet. No code needed.

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February Birthstone. Up to $200 off select amethyst styles. No code needed.

ENDS 2/28

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Free Standard shipping on orders $99+. No code needed.

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All deals see more. No code needed.

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Watches

Upgrade your timepiece and achieve a higher level of function and style. Explore Helzberg’s extensive collection of luxury watches and wearable technology for women and men.

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Bulova Men's Series X SE Watch in Gold-Toned Stainless Steel

Price reduced from $1,495.00 to $1,270.75
Discount reflected in price
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The moment it meant something

The flutter of excitement. The no going back. The jewelry that says it all without saying a word.

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Bulova Gent's Series X Special Edition Watch in Brown Leather

Price reduced from $1,395.00 to $1,185.75
Discount reflected in price

Bulova Ladies' Rubaiyat Autumn Watch in Red Leather

Price reduced from $1,450.00 to $1,232.50
Discount reflected in price

Bulova Gent's Series X Watch in Black Leather

Price reduced from $4,750.00 to $4,037.50
Discount reflected in price

Bulova Gent's Series X Watch With a Black Silicon Strap

Price reduced from $1,050.00 to $892.50
Discount reflected in price

Bulova Ladies' Rubaiyat Watch in Pink Leather

Price reduced from $1,295.00 to $1,100.75
Discount reflected in price

Watches for every style and budget

Define your time with a timepiece that reflects your unique style. Our extensive collection of watches offers something for everyone, whether you're looking for an elegant dress watch, a durable sport watch, or a versatile everyday model. With options to suit every preference and budget, you can find the perfect watch to elevate your look.

Quality watches at accessible prices

A high-quality watch doesn't have to come with a high price tag. We offer a fantastic selection of stylish and durable timepieces that deliver exceptional value. Looking for a great watch that fits your budget? You can find many impressive options, including many watches under $300 that combine reliable performance with sophisticated design, proving that quality and affordability can go hand in hand.

Affordable luxury watch options

Experience the feeling of luxury without the extravagant cost. An affordable luxury watch stands out through superior materials like stainless steel and sapphire crystal, precision craftsmanship, and timeless design. These pieces offer the prestige and sophisticated feel of a high-end timepiece at a more accessible price point, making them a smart and stylish investment.

Popular watch brands to explore

Our collection features some of the most popular and trusted names in the industry. Discover the modern elegance of Movado or the Swiss precision of Tissot. For innovative technology, explore our range of Citizen watches. If you need rugged durability, check out Cassio G-Shock, and for bold, accessible styles, browse our Invicta collection.

Frequently asked questions

What’s a good $300 watch?

In the $300 range, brands like Citizen and Bulova offer excellent options that combine durable materials, reliable movements, and classic designs, providing fantastic value and style.

What is a good affordable luxury watch?

Brands such as Tissot and Movado are great examples of affordable luxury. They offer Swiss-made quality, sophisticated aesthetics, and premium materials at a price point that is more accessible than high-end luxury brands.

Which are the most popular brands for watches?

Some of the most popular brands we carry include Citizen, for its Eco-Drive technology; Movado, for its iconic minimalist design; and G-Shock, for its unmatched toughness and functionality.

Does Helzberg offer both men’s and women’s watches?

Yes, Helzberg offers a curated selection of both men’s and women’s watches. Whether you're looking for a bold, classic timepiece or a sleek, modern design, our collection includes styles to suit every taste. From stainless steel and leather bands to diamond-accented and minimalist faces, there's a watch for every occasion.