Helzberg Trade-Up Event

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Your Pre-Loved Helzberg Pieces, Upgraded

Refresh your Helzberg jewelry collection with a trade-up! Simply bring your qualifying pre-loved jewelry to your local store during our semi-annual Helzberg Trade-Up Event, and we’ll upgrade it to something new.

Trading Up Is Easy

Eligible Jewelry


Natural and lab grown diamonds. Loose stones and complete pieces welcome.

Natural Precious Gemstones

Rubies, sapphires and emeralds in gold or platinum settings only.


10K, 14K, 18K gold earrings, bracelets, chains and more.


Upgrade your engagement ring or wedding band, or trade up for something non-bridal.


Replace your everyday fashion essentials with now-trending new arrivals.

Natural Gemstones

Get a bigger diamond for a ring, pendant or other piece that’s close to your heart.

Have Questions?

Contact Customer Care at 1-800-435-9237.

frequently asked questions

The following items are eligible for a trade-up through Helzberg Trade-Up Event:

  • Natural and lab grown diamond jewelry, including rings, earrings, bracelets, necklaces and loose stones
  • Natural precious gemstones, which includes rubies, sapphires and emeralds, set in gold or platinum
  • 10K, 14K, 18K gold jewelry, including rings, earrings, bracelets, chains, and necklaces
  • Dana Augustine Collection

All items must be from Helzberg Diamonds with an original paid price of $1,000 or more.

No problem! We should be able to look up your pieces without your original receipt.

Yes! You can trade up one pre-loved Helzberg piece for up to three pieces as long as their total value is two times (2x) the original price of the pre-loved piece.

The following items are excluded and therefore ineligible for a trade-up:

  • Non-Helzberg items
  • Helzberg items < $1,000
  • Moissanite
  • Watches
  • Demi-fine/vermeil
  • Colored stones (EXCEPT natural ruby, sapphire and emerald jewelry in gold or platinum settings)
  • Sterling silver necklaces, chains, bracelets, etc
  • Alberto Collection


Yes! As long as they follow the eligibility criteria listed above, custom Helzberg pieces are eligible for a trade-up.


Yes! Take any qualifying pieces to a traditional Helzberg Diamonds store for a trade-up. (Outlet stores are not participating in the event.)