Turn something old into something new

As your lifetime jeweler, Helzberg is here for every chapter of your story. With our Trade-Up Program, we make it possible to get the jewelry of your dreams again and again, no matter the reason or the season. Simply bring your current Helzberg jewelry into your local store and apply the value toward the purchase of something new, including fashion and bridal jewelry. (See the FAQ’s below for exclusions).

Eligible Jewelry

Natural diamonds

Natural diamonds

A yellow gold pear solitaire engagement ring

Lab grown diamonds

A rose gold round solitaire engagement ring

Gold

Trading up is easy

Trade-up at your local store

Bring in your eligible Helzberg jewelry with your original receipt, if you have it (original price >$750).

Get up to 3 new pieces

Equaling 2x paid price of original item.

Trade up across jewelry types

See FAQ's for more information.

Frequently asked questions

The following items are eligible for a trade-up through the Helzberg Trade-Up Program: 

All items must be from Helzberg.

Natural and lab grown diamond jewelry (loose stones and complete pieces) with an original paid price >$750.

10K, 14K, 18K gold jewelry with an original paid price >$750.

Dana Augustine Collection jewelry with an original paid price >$750.

No problem! We should be able to look up your pieces without your original receipt.

Yes! You can trade-up one current Helzberg piece for up to three (3) pieces as long as their total value is two times (2x) the original price or two times (2x) "Our Price" in Helzberg Outlet. See associate for details.

You may trade up across jewelry categories. For example, natural diamond jewelry can be traded toward gold or gemstone pieces, and gold jewelry can be traded toward natural diamond jewelry. Exception: Lab grown diamonds may only be traded toward other lab grown diamond items.

The following items are excluded and therefore ineligible for a trade-up: 

Non-Helzberg items

Helzberg natural and lab grown diamond and Dana Augustine Collection jewelry <$750.

Trading up lab grown diamonds to purchase natural diamonds

Helzberg 10K, 14K, 18K gold jewelry <$750.

Gemstones (loose or otherwise)

You may trade-up diamonds or gold for gemstones, but we’re no longer accepting gemstones for trade-up

Watches

Vermeil, plated or any demi-fine

Sterling silver necklaces, chains, bracelets, etc.

Alberto Collection or Alberto Studio jewelry

Yes! As long as they follow the eligibility criteria listed above, custom Helzberg pieces are eligible for a trade-up.

Yes, as long as it meets the original paid price requirements.

Yes, as long as it meets the original paid price requirements.

Yes, you’ll need to purchase a new LCP to protect your new item(s).

Image of a gold wedding band with diamonds with text saying, "Why trade-up?"

Why trade-up?

Times change. Let your jewelry change with you. Maybe you married decades ago and want a new look, or you’re unsure what to do with your ex’s ring. Maybe you simply want something new. No matter the reason, you can trade-up at Helzberg (because you deserve it).

A Helzberg associate ready to answer any questions.

HAVE QUESTIONS?

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