$150 off $999+. $300 off $1,999+. code: CELEBRATE

ONLINE ONLY

for more information on this promotion, see our current promo details page. See Details
15% off engagement rings $1,999+. Code: YES15

ONLINE ONLY

for more information on this promotion, see our current promo details page. See Details
$50 off $299.99+. Code: TAKE50

ONLINE ONLY

for more information on this promotion, see our current promo details page. See Details
15% off Outlet. No code needed.

ENDS 1/21

for more information on this promotion, see our current promo details page. See Details
January Birthstone. Up to $500 off select garnet styles. No code needed.

ENDS 1/31

for more information on this promotion, see our current promo details page. See Details
Free Standard shipping on orders $99+. No code needed.

LIMITED TIME ONLY

for more information on this promotion, see our current promo details page. See Details
All deals see more. No code needed.

LIMITED TIME ONLY

for more information on this promotion, see our current promo details page. See Details

Guide to diamond shapes

We’ve met a lot of couples in our 100+ years — each with their own unique love story. Think of this page as your short-cut to our best information and advice to help you find the perfect engagement ring. And, of course, you can schedule an online or in-store appointment with one of our jewelry experts whenever you’d like. 

A video of an assortment of engagement rings of all diamond shapes on display.

Video series

null
null
null
null
null
null
null
null
null
Picture of an round diamond engagement ring on hand.

step 1

Consider your budget

There’s no rule about how much an engagement ring should cost — really. (That 3 month’s salary thing is old news.) You know your life, your priorities and your dreams, and that’s what really matters. Whatever budget you land on, there’s a ring that’s right for you — and we’ll help you find it.

Shop by ring style

Under $2,000

Shop all solitaire engagement rings

Helzberg Lab Grown Diamonds Lab Grown Diamond Oval Engagement Ring in 14K Yellow Gold (1 ct. tw.)

$1,999.00
Shop now

Helzberg Lab Grown Diamonds Lab Grown Diamond Oval Engagement Ring in 14K Yellow and White Gold (1 ct. tw.)

$1,999.00
Shop now

Helzberg Lab Grown Diamonds Lab Grown Diamond Marquise Engagement Ring in 10K Yellow Gold (1 ct. tw.)

$1,999.00
Shop now

Helzberg Lab Grown Diamonds Lab Grown Diamond Solitaire Marquise Engagement Ring in 14K Yellow Gold (1 ct.)

$1,999.00
Shop now

Signature Collection 5/8 ct. tw. Oval-Shaped Diamond Engagement Ring in 14K White Gold

$1,799.00
Shop now

Helzberg Lab Grown Diamonds Lab Grown Diamond Pear-Shaped Solitaire Engagement Ring in 14K Yellow Gold (1 ct.)

$1,999.00
Shop now

Helzberg Lab Grown Diamonds Lab Grown Diamond Oval Solitaire Engagement Ring in 14k White Gold (3/4 ct.)

Price reduced from $1,999.00 to $999.99
Shop now

Helzberg Lab Grown Diamonds Lab Grown Diamond Pear Engagement Ring in 14K Yellow Gold (1 ct. tw.)

$1,999.00
Shop now

Under $5,000

null

Helzberg Lab Grown Diamonds Lab Grown Diamond Solitaire Round Engagement Ring in 14k Yellow Gold (3 ct.)

Price reduced from $5,999.00 to $3,999.00
Shop now

Helzberg Lab Grown Diamonds Lab Grown Diamond Emerald-Cut Solitaire 14K White Gold (2 ct.)

Price reduced from $3,999.00 to $2,999.00
Shop now

Helzberg Lab Grown Diamonds Lab Grown Diamond Oval Solitaire Engagement Ring in 14K White Gold (3 ct.)

Price reduced from $5,999.00 to $3,999.00
Shop now

Helzberg Lab Grown Diamonds Lab Grown Diamond Radiant-Cut Solitaire Ring in 14K White Gold (3 ct.)

Price reduced from $5,999.00 to $3,999.00
Shop now

Signature Collection Diamond Bridal Set in 14K Yellow Gold (2 ct. tw.)

$4,499.00
Shop now

Helzberg Lab Grown Diamonds Lab Grown Diamond Princess-Cut Solitaire Engagement Ring in 14k White Gold (1 1/2 ct.)

Price reduced from $3,499.00 to $2,499.00
Shop now

Signature Collection Princess-Cut Diamond Halo Engagement Set in 14K Yellow Gold (1 1/4 ct. tw.)

$2,999.00
Shop now

Helzberg Lab Grown Diamonds Lab Grown Diamond Solitaire Marquise Engagement Ring in 14K White Gold (2 ct.)

Price reduced from $3,999.00 to $2,999.00
Shop now

Helzberg Lab Grown Diamonds Lab Grown Diamond Pear-Shaped Solitaire Engagement Ring in 14K White Gold (1 1/2 ct.)

Price reduced from $3,499.00 to $2,499.00
Shop now

Helzberg Lab Grown Diamonds Lab Grown Diamond Wedding Set in 14K Yellow Gold (3 ½ ct. tw.)

Price reduced from $5,999.00 to $3,999.00
Shop now

Helzberg Lab Grown Diamonds Lab Grown Diamond Emerald-Cut Three Stone Ring in 14K Yellow Gold (2 ct. tw.)

$3,499.00
Shop now

Helzberg Lab Grown Diamonds Lab Grown Diamond Three Stone Oval Engagement Ring in 14K Yellow Gold (2 ct. tw.)

$3,499.00
Shop now

Helzberg Lab Grown Diamonds Lab Grown Diamond Marquise-Cut Engagement Ring in 14K Yellow and White Gold (2 1/4 ct. tw.)

$4,499.00
Shop now

The 1915 Collection Diamond Radiant-Cut Three-Stone Engagement Ring in Platinum (1 3/4 ct. tw.)

$6,999.00
Shop now

Jenny Packham Limited Edition Papillon Lab Grown Diamond Engagement Ring in Platinum (1 3/4 ct. tw.)

$3,499.00
Shop now

Helzberg Lab Grown Diamonds Lab Grown Diamond Radiant-Cut Engagement Ring in 14K Rose Gold (2 ct. tw.)

$3,999.00
Shop now

Zac Posen Alice Lab Grown Diamond Bridal Set in 14K Rose Gold (1 3/8 ct. tw.)

$3,299.00
Shop now

Zac Posen Valentina Cushion-Cut Lab Grown Diamond Halo Bridal Set in 14K Yellow Gold (2 1/4 ct. tw.)

$4,999.00
Shop now

Helzberg Lab Grown Diamonds Lab Grown Diamond Wedding Set in 14K White Gold (3 ½ ct. tw.)

Price reduced from $5,999.00 to $3,999.00
Shop now

$5,000+

null

Helzberg Lab Grown Diamonds Lab Grown Diamond Oval-Shaped Engagement Ring in 14K Yellow Gold (1 3/4 ct. tw.)

$2,999.00
Shop now

rêve Perry Lab Grown Diamond Engagement Ring in 14K White Gold (2 5/8 ct. tw.)

$4,999.00
Shop now

Jenny Packham Jane Lab Grown Diamond Emerald-Cut Engagement Ring in 18K Yellow Gold (4 1/2 ct. tw.)

$8,299.00
Shop now

rêve Collins Radiant-Cut Engagement Ring in 14K Yellow Gold (2 5/8 ct. tw.)

$5,999.00
Shop now

Signature Collection 1 1/2 ct. tw. Diamond Halo Engagement Ring in 14K White Gold

$6,999.00
Shop now

Signature Solitaires Diamond Princess Cut Solitaire Engagement Ring in 14K Yellow Gold (1 1/2 ct.)

$12,999.00
Shop now

Helzberg Lab Grown Diamonds Lab Grown Radiant-Cut Engagement Ring in 14K White Gold (5 1/3 ct. tw.)

$11,999.00
Shop now

rêve Lottie Lab Grown Diamond Radiant-Cut Engagement Ring in 14K Yellow Gold (3 1/7 ct. tw.)

$6,999.00
Shop now

Helzberg Lab Grown Diamonds Lab Grown Diamond Square Radiant-Cut Halo Engagement Ring in 14K White Gold (4 1/2 ct. tw.)

$9,499.00
Shop now

Signature Collection Helzberg Limited Edition 2 ct. tw. Diamond Three-Stone Engagement Ring in 14K White Gold

$3,999.00
Shop now

Zac Posen Whitney Lab Grown Diamond Bridal Set in 14K Yellow Gold (1 3/4 ct. tw.)

$3,999.00
Shop now

The 1915 Collection Pear-Shaped Diamond Halo Engagement Ring in Platinum (1-1/2 ct. tw.)

$7,999.00
Shop now

Helzberg Lab Grown Diamonds Lab Grow Diamond Marquise-Cut Halo Engagement Ring in 14K White Gold (1 1/2 ct. tw.)

$3,499.00
Shop now

Jenny Packham Maya Lab Grown Diamond Engagement Ring in Platinum (2 3/4 ct. tw.)

$6,299.00
Shop now

Luxe Jewelry Lab Grown Diamond Emerald-Cut East West Engagement Ring in 14K Yellow Gold (2 ct. tw.)

$5,500.00
Shop now
A Helzberg solitaire engagement ring with a yellow gold band.

step 2

Learn the basics about diamonds

As you begin looking at diamond engagement rings, a working knowledge of the 4C’s will help you choose a stone and setting that’s right for you. You’ll get to decide between a lab grown or natural diamond. Or maybe you’re inspired by the way a gemstone fits your style or story. Find out what matters when selecting gems for your forever ring.

our commitment to you

Certifications

Not every jeweler meets the standards that come with being a member of the American Gem Society. Helzberg does — and we share their commitment to setting, maintaining and promoting the highest standards of professional behavior and ethical conduct.

step 3

Choose the shape of your diamond

Besides the classic round brilliant cut diamond — the one people think of when they picture a proposal — you can choose from lots of fancy shapes. And yes, that’s what we call oval, princess, cushion, emerald, marquise, pear and other diamonds. See them all, and find out the difference between shape and cut.

Shop by diamond shapes

Shop Round Diamonds

Round
Shop Princess Diamonds

Princess
Shop Emerald Diamonds

Emerald
Shop Cushion Diamonds

Cushion
Shop Oval Diamonds

Oval
Shop Pear Diamonds

Pear
Shop Marquise Diamonds

Marquise
Shop Radiant Diamonds

Radiant
Shop Heart Shaped Diamonds

Heart
Shop Asscher Diamonds

Asscher
Helzberg engagement ring featuring an elongated cushion-cut center diamond with round diamond accents on a gold band, paired with a matching diamond wedding band.

step 4

Fall in love with a ring style

An engagement ring’s design reflects the wearer’s personal style and affects how comfortable it will be to wear. Learn about the difference between styles and settings, why metals matter and how to get the right-sized ring for your partner.

Close-up of a hand wearing a yellow gold engagement ring with an oval-cut diamond center stone, paired with a matching yellow gold wedding band featuring a row of round diamonds.

MODERN ROMANtic

Oval

This versatile engagement ring shape holds the spotlight in any setting, from vintage-inspired to the latest styles. Its elongated form makes the oval diamond shape look bigger than shapes with the same carat weight and has a lengthening effect on the finger. Try an on-trend twist with an east-west setting.
A white gold engagement ring featuring a pear-shaped diamond center stone with round diamond accents along the band.

UNIQUELY ELEGANT

Pear

Combining the best features of the round and marquise shapes, pear-shaped diamonds are stunning in settings from minimalist solitaires to elaborate halos to vintage designs. With one end perfectly pointed and the other gracefully rounded, the asymmetrical pear shape requires excellent craftsmanship. You choose whether to wear the point up or down — it’s beautiful both ways.
Close-up of a hand wearing a white gold engagement ring with a marquise-cut diamond center stone and a band accented with baguette diamonds.

DAZZLE AND DRAMA

Marquise

The marquise diamond started with a story: inspired by his lover’s perfect lips, King Louis XV commissioned this unique shape in the mid-1700s. Its elongated shape has more visible surface area than other cuts of the same weight, enhancing the finger-lengthening effect and creating the illusion of a larger diamond. The marquise shape is brilliant cut for sparkle and the pointed tips give it dramatic flair.

Shop marquise-cut diamonds

Signature Collection 1 ct. tw. Marquise-Shaped Halo Diamond Engagement Ring in 14K Rose Gold

$3,999.00
Shop now

Helzberg Lab Grown Diamonds Lab Grown Diamond Marquise-Cut Engagement Ring in 14K Yellow and White Gold (2 1/4 ct. tw.)

$4,499.00
Shop now

Helzberg Lab Grown Diamonds Lab Grown Diamond Marquise Engagement Ring in 10K Yellow Gold (1 ct. tw.)

$1,999.00
Shop now

Helzberg Lab Grown Diamonds Lab Grown Diamond Solitaire Marquise Engagement Ring in 14K White Gold (2 ct.)

Price reduced from $3,999.00 to $2,999.00
Shop now

Helzberg Lab Grown Diamonds Lab Grow Diamond Marquise-Cut Halo Engagement Ring in 14K White Gold (1 1/2 ct. tw.)

$3,499.00
Shop now

Helzberg Lab Grown Diamonds Lab Grown Diamond Solitaire Marquise Engagement Ring in 14K Yellow Gold (1 ct.)

$1,999.00
Shop now
A radiant cut diamond engagement ring with a yellow gold band.

exceptional brilliance

Radiant

Aptly named radiant-cut diamonds combine the sophistication of emerald shapes with the audacious sparkle of brilliant cuts. Its facets help hide inclusions, so this shape is also known for remarkable beauty and value. Radiant diamonds are cut in square and head-turning rectangular shapes to fit a multitude of styles. Prong-style solitaire settings bring out their brilliance.
Close-up of a hand wearing a yellow gold engagement ring featuring a heart-shaped diamond center stone.

in love with love

Heart

Unapologetic romantics adore a heart-shaped diamond — the unmistakable symbol of true love. Balancing symmetry and maximizing brilliance takes expert craftsmanship, so the right ring style will showcase the heart shape and protect its delicate point. Whether you prefer a whimsical look, something sweet or going loud and proud, consider a prong or bezel setting.
White gold engagement ring featuring an Asscher-cut diamond center stone set on a sleek, polished band.

ARCHITECTURAL INSPIRATION

Asscher

Designed in 1902 by Joseph Asscher, this geometric, step-cut shape was popularized by the Art Deco design movement. The Asscher’s X-shaped facets and deep, dimensional profile draw the eye inward with their hypnotic hall-of-mirrors effect. Heighten the effect with a three-stone setting or set it off in a solitaire.

Frequently Asked Questions

Step 5

Go shopping with confidence

Now comes the fun part. Use what you’ve learned to browse different stones and styles online or play around with your own custom designs. 

Shop Engagement Rings
Design Your Own Ring

The facets of brilliant-cut diamonds, including round, princess and radiant shapes, are designed to maximize brightness, fire and scintillation. Marquise, pear and oval cuts combine brilliant facet patterns with unique shapes.

Shapes with more surface area, such as oval, pear and marquise shapes, look bigger than other shapes with similar carat weights. Rectangular emerald and radiant-cut diamonds, with their trimmed corners, also appear larger.

Rectangular and elongated diamonds can have slimming, lengthening effects on the finger. Consider emerald and radiant cuts, elongated cushion cuts, and  oval, pear and marquise diamonds.

Fancy shapes with pointed ends are more prone to cracking and chipping than others. Choosing a V-prong, bezel or halo setting can protect the vulnerable points on a marquise, pear, princess or heart-shaped diamond.

Helzberg jewelry expert standing at a counter wearing a dark blazer with a round gold pin.

WE’RE HERE TO LISTEN

Talk to a jewelry expert

Bring your partner or start your own fact-finding mission. You can ask questions, see a selection of your favorite designs or examine diamonds up close with our powerful microscopes. Our experts are here to answer all your engagement ring questions.

Keep exploring

The engagement buying guide.

Engagement buying guide

We’ve put everything you need to know to feel confident you’ve chosen the perfect forever ring all in one place.
All about natural diamonds.

All about natural diamonds

They’re rare, beautiful and everlasting. Natural diamonds are a perfect symbol of your one-of-a-kind love story.
Alternative engagement rings.

Alternative engagement rings

You get to make your own engagement ring rules. Discover the stones and styles that express what’s in your heart.

Education series
Engagement Buying Guide
Lab Grown vs Natural Diamonds
Engagement Shapes and Styles
The 4Cs
Ring Size Guide
Quality Over Everything
All About Metals
Jewelry Care
Spend Suggestion
Pairing Bands and Engagement Rings