Skip to accessibility statement Skip to main content Skip to footer content

Helzberg Diamonds

The Avenues

Store details

10300 Southside Blvd
Space 120
Jacksonville, FL 32256
(904)363-8897

Store hours

Monday 10:00am - 09:00pm
Tuesday 10:00am - 09:00pm
Wednesday 10:00am - 09:00pm
Thursday 10:00am - 09:00pm
Friday 10:00am - 09:00pm
Saturday 10:00am - 09:00pm
Sunday 11:00am - 07:00pm

Appointments

We're here to help. Connect with us for personalized one-on-one consultations, from quick gifting ideas to engagement ring advice and more. Schedule a virtual appointment or book an in-person appointment. It’s safe, easy and free.

In-store Appointment

Store details

10300 Southside Blvd
Space 120
Jacksonville, FL 32256
(904)363-8897

Store hours

Monday 10:00am - 09:00pm
Tuesday 10:00am - 09:00pm
Wednesday 10:00am - 09:00pm
Thursday 10:00am - 09:00pm
Friday 10:00am - 09:00pm
Saturday 10:00am - 09:00pm
Sunday 11:00am - 07:00pm

(904)363-8897

Get Directions

Find Another Store

Appointments

In-store Appointment

Please obtain a google maps api key and put it in Site Preferences!

About This Store

No one knows sparkle like Helzberg Diamonds. Explore our exquisite selection of diamonds, each held to the highest quality standards. Whether you're on the hunt for the perfect diamond, engagement ring, wedding band, or giftable jewelry, we have precisely what you're seeking.

With over 100 years of experience, our team of diamond experts are here to guide you in selecting jewelry that rises to your occasion. We also offer customizable jewelry to match your unique taste. Whether you're getting ready to propose, treating yourself, or celebrating a special moment, Helzberg Diamonds is here to assist you.

Visit our diamond room for an exclusive look at what makes your diamond unique or enjoy a personalized consultation with our local jewelry experts. We're dedicated to providing professional advice, tailored recommendations, and valuable insights to make your shopping experience exceptional. Don't hesitate to reach out - we're thrilled to assist in making your moments memorable.

Store Reviews

4.6/5 rating out of 239 reviews

Latifah Johnson

I went to this location to get my ring set cleaned and ended up getting a complete new upgrade!!! Thanks to Adelaida for her amazing customer service! She was wonderful and very knowledgeable about the items which helped my husband decide on my new beautiful rings! I loved everything about this location. The cleanliness of the store. The employees were very helpful and very nice. Special thanks to Adelaida, Alex & Carmela for everything!

2 weeks ago

Robert Strine

The difference in service here compared to other jewelry stores was great. They didn't rush us or steer us toward the most expensive items. I found the perfect diamond studs, and the quality is fantastic. Flexible payment options made the purchase painless. A great experience overall.

2 weeks ago

Amber Bender

Ayla was so incredibly helpful! She helped me clean my 20 year old ring and shop for an enhancement for it as well. She fully understood I did not want a NEW ring, but a creative way to enhance my existing ring. This was no easy task since it's an outdated style. But she found a way! Thank you Ayla and thank you Helzberg for continuing to suprise me with fantastic customer service and care for my ring, even though it was purchased so long ago!

a month ago

Alex Knight

Odalys helped us out today getting information for buying a ring. She is the sweetest person to ever help us and is a true image of customer service. If you ever come here, ask for her. Absolutely amazing experience.

3 months ago

Jamie Craig

Today Ashley helped us in store with finding a replacement ring for an older purchase. She was super sweet! Thx for the help

3 weeks ago

Shop The Avenues

Engagement

Anniversary

Earrings

Necklaces

Bracelets

Rings

At this location

Explore authenticated, pre-owned handbags

Make conscious shopping a part of your story with pre-owned, authenticated luxury goods on the next stop of their journey. Visit us in-store to find once-loved designer handbags from top-tier brands.

Explore pre-owned Rolex

Make conscious shopping a part of your story with pre-owned, authenticated luxury goods on the next stop of their journey. Visit us in-store to find an iconic, pre-owned Rolex timepiece that fits your lifestyle.

Repairs and appraisals

Helzberg RE provides repair and restoration services for all jewelry — even if it’s not from us. From fixing broken links and replacing missing stones to resizing rings and repurposing heirlooms, our master jewelers can repair, restore and reimagine your most-loved pieces. See an Associate for details about our quarterly certified appraisal clinics.

Why Helzberg

+100 years of excellence

Jewelry Guarantee

Lifetime Care Plans

Your Store Experience

Schedule an appointment

Our dedicated and knowledgeable Associates are here to help you find the perfect jewelry for any occasion. They are committed to providing you with expert advice, customized suggestions and education to make your shopping experience truly enjoyable.

The diamond room experience

Immerse yourself in the unique in-store diamond room experience at Helzberg Diamonds. Spend one-on-one time with a local diamond expert, view our exquisite diamonds, and explore every facet and detail with our advanced Angular Spectrum Evaluation Tool (ASET).

Buy online, pick up in store

Simply select “FREE Store Pickup” when you’re ordering online, and we’ll send you an email when your order is ready.

Repairs and appraisals

For jewelry repairs or expert appraisals, visit any Helzberg Diamonds location. Our skilled team offers a free inspection and provides professional repair services. See an Associate for details about our quarterly certified appraisal clinics.

Jewelry financing made easy

When it comes to financing your dream jewelry, we are delighted to offer a range of options to suit your needs. Choose from the Helzberg Diamonds Credit Card, the Helzberg Diamonds Private Account or our No Credit Needed Program.

Hassle-free returns

For hassle-free returns or exchanges, you have 30 days from the purchase date, and you can visit your local Helzberg Diamonds store or arrange a free return shipment if there isn't a store nearby.

Customize your engagement ring

Create a forever cherished custom engagement ring at your Helzberg Diamonds jewelry store. Choose from natural or lab grown diamonds, various metal types, styles and more to design your perfect ring.

Personalized jewelry

Unlock your creativity with our Personalized Jewelry Collection. From names and important dates to birthstones and more, infuse each piece with a personal touch, making it uniquely yours or the perfect gift for someone special.

Ring sizing made simple

Finding the perfect ring size is easy with our various options, including in-store fitting, ordering a free ring sizer in the mail or using our ring sizer PDF.

Special discounts for heroes: honoring military, first responders, teachers and dtudents

We are honored to extend special discounted rates to military members and their families, first responders, teachers and students, as our way of showing appreciation for their service.